Senior Lifecycle Marketing Manager

New York · USD 145,000-154,000 · 6+ years experience · Posted Oct 6, 2026

At a glance

Food has lost its soul to modern convenience. And with it, it has lost the power to nourish, inspire, and connect us. So in 2018, CookUnity was founded as the first-of-its-kind platform that connects the world with the source of truly great food: chefs. Today, CookUnity delivers 50 million meals a year from the industry’s best chefs to homes all over the country. Fresh. Ready-to-eat. And crafted with the passion that nourishes body and soul.
Unwilling to stop there, CookUnity is expanding beyond delivery to become an ever-innovating marketplace focused on our singular mission: empower Chefs to nourish the world.
If that mission has you hungry in more ways than one, you’ve found the right job posting.

As Senior Lifecycle Marketing Manager at CookUnity, you will own the strategy, execution, and roadmap for deepening subscriber engagement, improving retention, and growing customer lifetime value.
You will turn customer behavior and business priorities into clear choices about which audiences, journeys, and experiments deserve investment.
Strong hands-on CRM fluency will help you guide execution, challenge assumptions, and bring high-impact ideas to market.

Build a quarterly roadmap grounded in subscriber needs, cohort performance, and commercial opportunity.
Set goals with Growth leadership and Data for churn, order frequency, and LTV.
Shape segmentation and personalization using lifecycle stage, ordering patterns, engagement, and churn signals.
Own a hypothesis-led learning agenda across messaging, journeys, offers, and contact frequency.
Partner with Product, Data, Portfolio, Brand, and Engineering to address subscriber friction and unlock growth opportunities.
Lead lifecycle performance reviews with a clear account of what changed, why it matters, and what to do next.
Guide the standards for journey design, measurement, and execution quality.
Prioritize AI-assisted workflows and automation that improve speed or effectiveness.

6+ years in lifecycle marketing, CRM, or retention for consumer businesses, with meaningful experience in a subscription or marketplace model and scaled customer audiences.
A track record of setting lifecycle priorities and leading programs that measurably improve retention, repeat purchasing, or LTV.
Confidence working with cohort analysis, segmentation, experimentation, and customer economics.
Strong knowledge of email, SMS, push, and in-app CRM, plus hands-on experience with Braze or a comparable platform.
The ability to align cross-functional partners, communicate trade-offs clearly, and make a persuasive recommendation to senior stakeholders.
Strong prioritization and project leadership, a high bar for customer experience, and the ability to adjust direction as evidence and business needs change.

Health Insurance coverage
401k Plan
Stock Options Plan granted on Day 1
Eligible for a bi-annual performance bonus
Unlimited PTO
5- year Sabbatical: After 5 years with CookUnity, you get a 4-week paid sabbatical
Paid Family leave
Compassionate Leave: 3-5 days each time the need arises
A generous amount of CookUnity credits to enjoy our amazing meals, added to your account, monthly
AI-forward workplace: enterprise access to ChatGPT and Claude to help you work smarter and grow faster