Senior Performance Marketing Specialist

Remote US · US (Remote) · 3+ years experience · Remote · Posted Oct 5, 2026

At a glance

GOAT Group is seeking a Senior Performance Marketing Specialist to run paid social and video acquisition strategy.
You will own and operate Meta, TikTok, and YouTube Ads, develop the creative testing roadmap, and leverage AI tooling for strategic research and operations.

Run day-to-day paid social and video across Meta, TikTok, and YouTube including campaign build, budget pacing, audience and placement setup, and optimization against incrementality KPIs.
Plan and execute the creative testing roadmap by writing briefs, launching tests, and managing experiment readouts.
Leverage AI tools (Claude, Gemini, internal workflows) for strategic research and operations while partnering with the AVP of Growth to continually improve AI workflows.
Build and maintain weekly and monthly creative performance marketing reports.
Partner with Brand and Creative on asset needs, turning performance reads into specific, useful creative direction.
Run structured tests including holdouts, geo splits, and incrementality reads, and interpret results honestly against platform-reported numbers.
Flag new formats, placements, and platform features worth testing, and make the case for trying them.

3+ years of hands-on performance marketing experience with Meta Ads, TikTok Ads, and/or YouTube Ads.
Experience with incrementality and/or MMM to measure true lift or causal performance.
Comfort working in performance data including pivot tables, dashboards, and rigorous data checking.
AI fluency in practice using LLMs and AI tooling in daily workflows for briefs, copy variants, creative iteration, and reporting.
Strong written and verbal communication skills.

Experience in a marketplace, resale, ecommerce, or DTC business.
Familiarity with creative automation tooling such as Motion, Pencil, Smartly, or AdCreative.
SQL, or experience pulling your own data from a warehouse such as Snowflake or BigQuery.
Exposure to affiliate networks, creator-commerce platforms, or TikTok Shop.
Mobile app install campaign experience, including MMPs such as AppsFlyer or Branch.
Interest in or knowledge of sneakers, streetwear, and resale marketplaces.

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