At a glance
- Workplace
- Remote
- Location
- Remote
About JustAnswer
- Pearl is AI for professional services at global scale, combining advanced AI with verified human expertise to deliver help that is accurate, accountable, and fast. Since 2003, our network has connected millions of customers with licensed professionals across 196 countries, making real expertise available anytime, anywhere.
About the role
- The Senior Manager, Growth Marketing will build and lead the growth marketing function for Pearl's professional products, starting with Fount Legal.
- This is a senior individual contributor role responsible for setting strategy and executing hands-on work to drive qualified customers and revenue.
- The role involves partnering across Sales, Product, and Analytics to develop growth playbooks and shape future product market entry.
Responsibilities
- Develop growth strategy, customer intelligence, and ICPs in collaboration with leadership.
- Plan and execute two-sided demand generation across paid, organic, and partnership channels.
- Create and distribute educational content, case studies, and practitioner resources.
- Manage landing pages, conversion paths, and CRO experimentation.
- Architect and govern the B2P acquisition lifecycle within HubSpot.
- Develop product marketing assets and sales enablement materials.
- Implement closed-loop growth analytics to track revenue and customer retention.
- Maintain a growth operating system including roadmaps, budgets, and experiment logs.
Requirements
- Experience building B2B growth or demand generation programs tied to qualified pipeline and revenue.
- Advanced, hands-on HubSpot experience including automation, CRM workflows, and reporting.
- Ability to execute across acquisition, content, conversion, and sales enablement in a lean environment.
- Strong analytical and commercial judgment with the ability to work with incomplete data.
- Zero-to-one operating ability to turn ambiguity into action and influence cross-functional teams.
Preferred qualifications
- Experience in law, law-firm operations, or legal technology.
- JD or active bar membership.
- Experience with two-sided marketplaces or lead generation.
- Experience marketing to independent professionals and small businesses.
- Experience with product-led growth or micro-app portfolios.
- Experience with subscription, credit, usage-, lead-, or transaction-based revenue models.
- Experience auditing and directing paid-media agencies (Google, Meta, LinkedIn).
- Experience building a first growth function or managing Sales/Customer Success teams.
Workplace
- Remote role available in: California, Florida, Georgia, Idaho, Illinois, Massachusetts, Michigan, New Jersey, New York, North Carolina, Ohio, Oregon, Pennsylvania, Texas, Virginia, Washington, and Wisconsin.
Skills
- HubSpot
- Demand Generation
- Growth Marketing
- Product Marketing
- CRO
- Sales Enablement
- Marketing Automation
