Senior Manager, Social

Kuala Lumpur, Malaysia · Ogilvy Kuala Lumpur · 7-8 years experience · Posted Sep 28, 2026

At a glance

Ogilvy has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy more than 75 years ago. It builds on that rich legacy through Borderless Creativity—innovating at the intersection of intelligence, imagination and influence, with experts across advertising, sports & entertainment, PR & social, consulting, and health collaborating seamlessly across more than 120 offices spanning 90 countries. Ogilvy was named Network of the Year at the 2026 Cannes Lions International Festival of Creativity and ranks as the #1 global agency network for creative excellence and effectiveness by WARC for the fourth consecutive year, signifying its ability to deliver creative solutions that drive unreasonable impact for clients and communities. Ogilvy is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel. For more information, visit Ogilvy.com, and follow us on LinkedIn, X, Instagram, and Facebook.

The Senior Manager, Social is a core leader within the Social@Ogilvy team in Kuala Lumpur, responsible for championing the agency's social and influencer offering.
This role involves owning senior client partnerships, driving strategic vision for key accounts, and contributing to business development and agency growth.
The position oversees a multi-layered team and requires a visionary, commercially-minded leader to cultivate creative excellence and strategic rigour.

Lead response teams for major social and influencer RFPs and present integrated ideas.
Drive commercial growth through upselling and cross-selling social and influence offerings to existing clients.
Act as a strategic partner to senior client stakeholders, leading quarterly business reviews and strategy workshops.
Provide direct counsel during high-stakes social media crises to protect brand reputation.
Define and optimise collaborative processes between Social@Ogilvy, Content Studio, PR, and Creative teams.
Cultivate strategic alliances with major platforms like Meta, TikTok, and Google.
Define the agency's methodology and strategic framework for influencer marketing.
Champion long-term brand-ambassador models and social-commerce strategies.
Standardise data-led approaches to influencer identification, ROI, and fraudulent follower detection.
Set the training curriculum and nurture a diverse team of social practitioners.

7–8+ years of industry experience in social media, digital marketing, or influencer relations.
At least 4 years of experience in a leading agency environment.
Strong understanding of agency business models, scoping, pricing, and account profitability.
Proven track record of leading and winning high-value new business pitches.
Outstanding capability to translate business challenges into social-first and influencer-led creative campaigns.
Exceptional leadership skills to guide and inspire a multi-layered team.
Flawless presentation and persuasion skills in English.
Comfortable working with alcoholic beverage brands and related marketing activities.