Senior Manager, User Acquisition – Paid Social

Los Angeles · USD 141,100-165,000 · 8+ years experience · Hybrid · Posted Oct 8, 2026

At a glance

Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.
Join our team, and help us shape the future of anime!

The Senior Manager, User Acquisition – Paid Social will lead the strategy, execution, and optimization of paid social acquisition across multiple markets.
This role operates as a senior individual contributor and subject-matter expert, accountable for delivering sustainable subscriber growth and marketing efficiency.
The position involves influencing portfolio strategy, investment allocation, and go-to-market decisions across various cross-functional teams.

Own the paid-social user-acquisition strategy for a significant portfolio of markets, platforms, and campaigns.
Develop and execute full-funnel strategies across Meta, TikTok, Snapchat, and emerging social platforms.
Manage performance against business outcomes including subscriber acquisition, CAC, ROAS, LTV, and retention quality.
Establish scalable optimization frameworks across audience segmentation, bidding, and creative testing.
Partner with Analytics and Data Science to strengthen attribution, incrementality testing, and performance measurement.
Define paid-social creative strategy in partnership with Creative, Brand, and regional teams.
Lead complex, cross-functional initiatives involving Marketing, Product, Finance, and regional stakeholders.
Lead the strategic direction and performance expectations of external agencies and platform partners.
Provide subject-matter guidance and coaching to other marketing professionals.
Present performance results and strategic recommendations to senior leadership.

8+ years of progressive experience in paid social, user acquisition, growth marketing, or performance marketing.
Demonstrated success developing and scaling paid-social acquisition strategies with measurable impact on subscriber or revenue outcomes.
Advanced hands-on expertise across Meta, TikTok, Snapchat, and other major or emerging social advertising platforms.
Experience managing significant media investments and making data-informed budget-allocation decisions.
Strong knowledge of performance measurement, attribution, incrementality, forecasting, and LTV concepts.
Experience solving complex, ambiguous business problems independently.
Experience influencing senior stakeholders and leading cross-functional initiatives without direct authority.
Strong understanding of platform-specific creative strategy and cultural differences across international markets.
Experience leading agency relationships and holding external partners accountable for performance.
Experience developing reusable frameworks, operating standards, or playbooks.

Experience in subscription services, streaming, entertainment, anime, gaming, or fandom-driven brands.