At a glance
- Workplace
- Onsite
- Location
- Malta
About the role
- Betsson Group is seeking a self-driven and detail-oriented CRM expert to join the Global CRM & Engagement department.
- The CRM Manager - Sportsbook Global Promotions ensures the successful end-to-end delivery of promotions designed to engage and entertain the customer base beyond gameplay.
Responsibilities
- Design the CRM global promotions calendar, focusing on above-the-line, open-to-all, onsite campaigns centred around major global and local sporting events.
- Ensure a competitive Price Boost offering on popular global and local sports, competitions and leagues.
- Use JIRA to efficiently manage global promotions projects and tasks, and to maintain effective communications with all teams and relevant stakeholders.
- Boost campaign participation by experimenting with creatives, copy, layouts, channels, reward types, and reward values.
- Manage the CRM spend budget for global promotions, collaborating with CRM Analytics to continuously fine-tune campaigns to achieve improved customer retention and performance.
- Lead a team of CRM Coordinators responsible for flawlessly executing global promotions across all CRM channels.
- Ensure that all global promotions are executed on-brand with high quality output, whilst maintaining high standards for competition fairness and integrity.
- Optimise CRM plans to be relevant and localised for each market and collaborate with local market teams to understand key events, competitor activity, regulatory requirements, limitations, and local trends.
- Identify opportunities for campaign and process improvement within your team and the broader department, quantify their impact, and drive implementation.
- Provide reporting to senior stakeholders on the success of Sportsbook global promotions, demonstrating a deep understanding of what motivates Sportsbook customers.
Requirements
- Minimum of 4 years’ CRM experience, ideally from a similar role in the igaming industry.
- Experience from working in a multi-brand and/or multi-market environment.
- Proven people management experience.
- Good understanding of player bonuses and incentives.
- Excellent ability to interpret CRM data and derive actionable insights.
- Proficiency in CRM tools and email marketing platforms, ideally from Salesforce or Xtremepush.
- Strong understanding of various sports, competitions, and leagues both globally and in key markets, along with a genuine passion for sports.
- Great project management skills, enabling you to handle multiple campaigns and tasks concurrently.
- Results-driven and customer-focused mindset.
- Excellent written and verbal skills in English.
Preferred qualifications
- Proficiency in Spanish, Portuguese, Greek, Latvian, Polish, or one of the Scandinavian languages is a significant plus.
- A degree (or equivalent) in marketing, economics or business
Skills
- CRM
- JIRA
- Salesforce
- Xtremepush
- Email Marketing
- Project Management
