Senior Creative Strategist, Performance Marketing

Bay Area, CA · US - CA - NorCal Remote · 6+ years experience · Remote · Posted Oct 7, 2026

At a glance

The Senior Creative Strategist will independently lead creative and content strategy for a defined growth portfolio within Demand Generation.
This role combines marketing, creative strategy, content development, and experimentation to drive consideration, acquisition, and conversion.
The position involves working across paid and unpaid channels, utilizing AI-enabled workflows to scale creative output and testing.

Own creative and content strategy for an assigned growth portfolio, connecting business objectives, audience needs, and product value propositions.
Build audience-specific and audience-agnostic messaging frameworks and hierarchies.
Identify unmet audience needs and opportunities for creative, content, and experience experimentation.
Co-develop quarterly tactical plans and own the testing roadmap for the portfolio.
Lead net-new creative and content development from insight and concept through launch.
Own performance reviews for initiatives, using quantitative and qualitative evidence to inform future actions.
Synthesize learnings across experiments and channels to identify patterns and inform future strategies.
Scale winning messages and concepts across paid social, display, native, video, streaming/CTV, mobile, digital out-of-home, and direct mail.
Identify, prioritize, and execute landing page experiments to improve conversion.
Develop and improve self-serve, AI-enabled frameworks, templates, tools, and workflows.

6+ years of relevant experience across creative strategy, performance marketing, growth marketing, integrated marketing, content strategy, or advertising.
Demonstrated ownership of complex programs and measurable business outcomes.
Advanced fluency with AI-powered tools and workflows for research, ideation, briefing, development, analysis, and optimization.
Strong analytical and experimentation skills, including forming hypotheses and evaluating creative tests.
Experience developing messaging strategies, value propositions, or creative territories.
Experience independently leading complex creative or content initiatives from insight through launch and iteration.
Strong understanding of performance marketing and the relationship between creative, media, content, and post-click experience.
Ability to synthesize learnings across multiple experiments and channels.
Strong cross-functional influence, prioritization, and communication skills.

Experience in an agency environment working across strategy, media, creative, and campaign execution.
Experience developing unpaid content, SEO-informed website experiences, educational resources, or interactive decision tools.
Experience building creative testing programs or experimentation frameworks at scale.
Experience with conversion rate optimization or landing page experimentation.
Experience developing self-serve creative systems, templates, playbooks, or AI-enabled workflows.
Experience marketing products to small businesses, merchants, or B2B audiences.