Senior Paid Advertising Strategist - Ecommerce

Colombia · Remote · 3-4 years experience · Remote · Posted Oct 6, 2026

At a glance

The Senior Paid Advertising Strategist leads performance marketing strategy and execution across complex, high-value accounts. This role involves leveraging expert-level channel knowledge and advanced measurement techniques to drive results tied to broader business goals. The strategist also mentors junior talent and utilizes AI-driven tools to enhance campaign performance and workflows.

Lead performance marketing strategy and execution across marquee accounts.
Conduct thorough QA to prevent errors that could negatively impact client revenue.
Ensure accurate budget pacing and advise on budget changes.
Lead proactive strategy recommendations across assigned channels.
Analyze campaign data and client-specific sources of truth to develop actionable insights.
Maintain client testing roadmaps and project manage experimentation.
Apply advanced technical knowledge across attribution, incrementality, and measurement frameworks.
Lead proactive, strategic conversations around media buying and optimization plans.
Complete new business appraisals for the paid advertising product.
Support the growth of junior talent through coaching and knowledge-sharing.

4-5 years of digital marketing experience.
3+ years of experience in an agency setting.
3-4 years of hands-on experience with at least 2 paid advertising channels (Google/Bing, Meta, TikTok, LinkedIn, Pinterest, or Snapchat).
Experience with campaign development and optimization processes including bid optimization, keyword research, and ad copy development.
Proficiency in Google/Microsoft Office Suite.
Proficiency in Google Analytics.
Expert knowledge of funnel marketing and paid media’s place in the marketing funnel.
Strong written and verbal communication skills.
Strong organizational and project management skills.
Confident with client-facing presentations and communication.