At a glance
- Location
- Hong Kong, Hong Kong SAR · Hong Kong
About the role
- This is a global Web3 growth and ecosystem role, based in Hong Kong and operating across markets.
- The position focuses on public blockchain ecosystem partnerships and operations and global Wallet user growth and campaign operations.
- The incumbent will work around X Layer and OKX Wallet to connect ecosystem projects, communities, and users worldwide.
Responsibilities
- Continuously track leading public blockchains and sectors such as DeFi, on-chain trading, and consumer applications across global markets.
- Build and maintain relationships with project teams, communities, and ecosystem partners across regions.
- Engage deeply with on-chain user communities across markets to understand motivations, decision-making habits, and barriers.
- Independently lead global and regional ecosystem co-marketing campaigns, on-chain quests, trading campaigns, community incentive programs, AMAs, and online/offline events.
- Define metrics around qualified new users, first on-chain interactions, activity, retention, and partner-project growth.
- Partner with global Product, Engineering, Design, Marketing, Data, and regional teams to turn user feedback into product and operational improvements.
Requirements
- Experience in Web3 ecosystem operations, user growth, community operations, or campaign operations with verifiable results.
- Long-term, hands-on participation in the on-chain ecosystem, including proficiency in using wallets, DEXs, cross-chain bridges, and mainstream DApps.
- Familiarity with on-chain users and their communities across trading-focused, DeFi-focused, and task-driven user segments.
- Understanding of public blockchain ecosystem-building dynamics, including project onboarding, application distribution, user acquisition, liquidity, and communities.
- Proven experience independently planning and executing campaigns with clear objectives, target audience, mechanics, budget, and post-campaign reviews.
- Strong data mindset with the ability to analyze operational conversion funnels, user retention, and campaign costs.
- Strong communication, project-management, and execution skills with professional English communication and copywriting skills.
Preferred qualifications
- Deep involvement in on-chain ecosystems such as RWA and Meme, with relevant project operations or growth experience.
- Ongoing attention to and hands-on experience with emerging protocols such as Tapeout.
- Experience in Meme community operations, trend-based campaign planning, or on-chain trading campaigns.
- Experience in user education, ecosystem partnerships, or campaign planning for RWA projects.
- An active global network of on-chain users, project teams, trading communities, or content creators.
- Demonstrated success in converting early momentum around emerging sectors or protocols into Wallet usage, on-chain interactions, and sustained retention.
Benefits
- Competitive total compensation package
- L&D programs and Education subsidy for employees' growth and development
- Various team building programs and company events
- Wellness and meal allowances
- Comprehensive healthcare schemes for employees and dependants
Skills
- Web3
- Wallets
- DEXs
- Cross-chain Bridges
- DApps
- DeFi
- RWA
- Meme
- X Layer