Digital Marketing Manager

Remote US · Mitratech US · USD 90,000-120,000 / year · 4-6 years experience · Remote · Posted Oct 7, 2026

At a glance

Mitratech is seeking a Paid Digital Marketing Manager to own and scale the paid digital strategy for the Workforce Compliance and HR Solutions portfolio.
This role involves planning, executing, optimizing, and reporting on paid digital programs that drive qualified demand across the full sales and marketing funnel.
It is a hands-on, individual contributor role ideal for a performance marketer operating strategically and tactically in a B2B SaaS environment.

Ensure alignment of all paid digital initiatives with business priorities, solution-level goals, and defined KPIs, including pipeline contribution, revenue impact, and efficiency metrics.
Develop, execute, and optimize paid digital programs across channels, including paid search, paid social, display, retargeting, and B2B review and marketplace platforms.
Own channel-level budgeting, forecasting, pacing, and performance optimization across multiple HR solutions and buyer personas.
Translate product positioning and campaign strategy into high-performing paid media programs aligned to each stage of the buyer journey.
Partner with Product Marketing to ensure messaging, keywords, and creative reflect compliance-driven value propositions and customer pain points.
Leverage AI-powered bidding, audience targeting, creative testing, and optimization tools within paid platforms to improve efficiency and performance.
Prepare and present performance insights, recommendations, and strategic readouts to senior marketing leadership and cross-functional stakeholders.
Design and manage A/B and multivariate tests across ads, landing pages, audiences, and offers to improve conversion rates and CPL.
Manage and optimize integrations between paid platforms, marketing automation, CRM, and analytics tools.
Ensure clean tracking, attribution, and reporting across the funnel in collaboration with Revenue Operations.

4–6 years of experience in paid digital marketing, performance marketing, or demand generation within a B2B SaaS or technology environment.
Hands-on experience managing paid search (Google/Bing), paid social (LinkedIn), display, and retargeting campaigns.
Strong understanding of full-funnel B2B demand models, lead lifecycle management, and revenue attribution.
Experience using marketing automation platforms (HubSpot) and CRM systems (Salesforce).
Proven ability to analyze data, identify insights, and translate performance data into optimization actions.
Experience collaborating cross-functional with product marketing, sales, and operations teams.

Experience leveraging AI-driven features within ad platforms
Familiarity with AI-assisted tools for keyword research, creative development, performance analysis, and experimentation
Experience with 6sense
Strong analytical mindset with experience using analytics tools
Working knowledge of conversion tracking, attribution models, and marketing data pipelines
Experience marketing HR, payroll, compliance, or SaaS solutions
Familiarity with regulated or compliance-driven industries
Exposure to conversion rate optimization, landing page optimization, and personalization strategies