Senior Field Marketing Manager EMEA
Ireland (Remote) · Remote · 10+ years experience · Remote · Posted Oct 13, 2026
At a glance
- Experience
- 10+ years experience
- Workplace
- Remote
- Location
- Ireland (Remote) · Remote
About Armada
- Armada is the hyperscaler for the edge, delivering modular AI infrastructure from first deployment to AI factory with speed, scale and sovereignty. Named one of Fast Company's Most Innovative Companies and to the CNBC Disruptor 50, Armada’s solutions are deployed in over 60 countries globally for organizations ranging from energy to defense.
- With nearly $500 million in funding to date, Armada is backed by leading investors including Founders Fund, Lux, BlackRock and Microsoft (M12), alongside strategic partnerships with Microsoft, Dell, Palantir, NVIDIA, SpaceX, and Skydio. We are building the infrastructure layer for sovereign and edge AI - rugged, deployable compute for customers that cannot rely on centralized cloud.
- Working at Armada means taking ownership, driving autonomy, and delivering impact. You’ll tackle challenges that haven’t been solved before and help build something transformative from the ground up. What you do here will not only define your career but help further Armada’s mission to bridge the digital divide for customers around the world.
About the role
- Armada is looking for a Senior Field Marketing Manager to plan and execute field marketing programs across EMEA.
- This hands-on operator will turn regional business priorities into high-impact events and campaigns that generate pipeline, deepen executive relationships, and strengthen Armada's presence in priority markets.
- The role is highly execution oriented, requiring the individual to personally manage programs from brief through follow-up and spend significant time in market and on site.
Responsibilities
- Translate the annual EMEA field marketing plan into a detailed calendar of programs, campaigns, owners, milestones, target accounts, and follow-up actions aligned to territory priorities and pipeline goals.
- Execute integrated regional campaigns across events, executive programs, account-based marketing, digital, content, and partner channels to engage priority accounts throughout the buyer journey.
- Create market-specific programs that reflect local business dynamics, cultural nuances, and customer needs while maintaining a consistent global brand and narrative.
- Own regional performance reporting, including pipeline sourced, revenue influenced, account engagement, progression, and cost per outcome.
- Personally plan and deliver Armada's EMEA field event portfolio, including the Sovereign AI Tour, executive dinners, roundtables, roadshows, third-party conferences, partner activations, and customer programs.
- Create executive-tier experiences that convene senior customers, prospects, partners, and industry leaders around the issues shaping sovereign AI, infrastructure, energy, and security.
- Work side by side with EMEA Sales teams to build target lists, drive attendance, prepare account teams, run on-site engagement, and ensure timely follow-up against shared pipeline outcomes.
- Own day-to-day budget management for EMEA field programs, including estimates, purchase orders, invoices, accruals, reconciliations, and forecast updates.
- Manage agencies, venues, production partners, and other vendors, including selection, negotiation, scopes of work, timelines, and quality control.
- Travel to and lead programs on site, resolving issues quickly and maintaining a high bar for the customer, partner, and executive experience.
Requirements
- 10+ years of B2B field marketing, demand generation, or experiential marketing experience, ideally within high-growth enterprise technology or infrastructure companies.
- Proven success building EMEA programs that generate pipeline, engage senior decision-makers, and advance complex enterprise sales cycles.
- Deep experience partnering with regional Sales leaders and account teams to translate territory plans into focused marketing programs.
- Strong event and executive engagement expertise across multiple EMEA markets, from intimate C-suite programs to major industry conferences.
- Data-driven approach to planning and measurement, with fluency in pipeline reporting, attribution, account engagement, and budget optimization.
- Excellent project management and communication skills, with the ability to lead cross-functional workstreams and manage multiple programs at once.
- Sound judgment, executive presence, and comfort operating in a fast-moving environment with evolving priorities.
- Willingness and ability to travel approximately 60 percent across EMEA and internationally, including frequent multi-day trips and on-site event delivery.
Preferred qualifications
- Experience marketing AI, cloud, data center, energy, defense, or other complex infrastructure solutions.
- Experience with executive briefing centers, customer advisory boards, partner marketing, or account-based marketing programs.
- Existing agency, venue, media, or industry relationships across priority EMEA markets.
- Experience working at both a scaling startup and an established enterprise technology company.
Workplace
- Location: Ireland (Remote); United Kingdom (Remote)
- Location stated as Dublin, Ireland (Hybrid) in description body
- Willingness and ability to travel approximately 60 percent across EMEA and internationally
