Creative Strategist, B2B

Argentina · Brazil · Colombia · Costa Rica · Mexico · Remote · Remote · Posted Oct 6, 2026

At a glance

The Creative Strategist serves as the lead ideator for strategic accounts, developing paid social advertising that drives client growth. This role involves using data insights, consumer research, and performance metrics to create, test, and optimize creative concepts.

Lead paid social creative strategy for 8-10 clients
Design high-performing creative assets using data insights and brand research
Collaborate with internal departments and roles
Maintain client communications and sentiment
Develop rapport with clients to understand products and goals
Research client brands, competitors, and industry trends
Audit accounts to identify winning ads and dictate test strategy via monthly roadmaps
Write strategic consumer-centric, direct response copy
Manage requests and output with the production team using Asana
Review video/image assets and provide feedback to editors

Proficiency with Meta Ads Manager or similar performance data tools (TikTok, YouTube, Pinterest)
Technical skill in pulling and using creative performance data to analyze trends and inform roadmaps
Understanding of best practices for performance-driven creative
Ability to write effective ad copy and structure scripts
Ability to communicate and collaborate with clients and production teams
Ability to yield strong campaign results through creative strategy