Starlink Lifecycle Marketing Manager (LatAm)
Bastrop, TX · 5+ years experience · Hybrid · Posted Oct 16, 2026
At a glance
- Experience
- 5+ years experience
- Workplace
- Hybrid
- Location
- Bastrop, TX
About the role
- Starlink is seeking a Lifecycle Marketing Manager (LatAm) to own Latin America consumer communications across the awareness, consideration, and conversion funnel.
- This role functions as a country General Manager for comms, generating demand, removing conversion barriers, and translating consumer insights into live campaigns, pages, and in-market assets.
Responsibilities
- Own the monthly LATAM communications plan and a dated recap covering leads email, website, ads, customer comms, and retail
- Convert consumer insights (focus groups, interviews, brand tracking, user testing) into actionable initiatives, copy, pages, ads, emails, and experiments for Latin American markets
- Build and maintain nurture and abandoned-cart email series
- Ship market campaigns tied to seasonality, reliability, ISP comparison, pricing, Roam/Mini, travel, and emergency backup
- Track email-attributed orders, volume, and conversion vs. other markets and use results to reallocate effort and retire underperforming work
- Ship country-dynamic starlink.com pages for LATAM including stories, comparison, reliability, city/place, installation, and use cases
- Develop in-market ad messaging that resolves to those pages, and test claims insights support while retiring claims that reduce trust
Requirements
- Bachelor’s degree in marketing, business, communications, journalism, economics or a related field
- 5+ years of experience in brand, product, or performance communications, with ownership of a market or region
- Fluency in Spanish and English (written and spoken)
Preferred qualifications
- Direct experience running communications across email, web/landing pages, and paid or owned advertising in the same funnel
- Proven ability to turn research (focus groups, interviews, brand tracking, user testing) into shipped copy, pages, ads, and experiments
- Experience building and iterating email programs (nurture, abandoned cart, lifecycle) with attributed order, volume, and conversion reporting
- Portuguese fluency (Brazil is a core LATAM market)
- Experience in connectivity, ISP, telecom, consumer hardware, or other considered purchases where trust, reliability, and comparison drive conversion
- Prior work in or for Latin America (Mexico, Brazil, Andean, Southern Cone, Central America, or Caribbean), including multi-country localization
- Familiarity with retail or in-market partner communications in addition to digital channels
Workplace
- Willingness to travel as needed
