Senior Marketing Manager

Lagos · Nigeria · 5+ years experience · Remote · Posted Oct 2, 2026

At a glance

The Orchard is seeking a Senior Marketing Manager for its Pan African team to drive marketing, strategic partnerships, and label services across the African continent.
This role involves managing end-to-end relationships with distributed music clients, labels, and management teams handling frontline releases and high-volume catalogues.

Manage end-to-end relationships with distributed music clients, labels, and management teams across Africa handling frontline releases and high-volume catalogues.
Design, logistically execute, and measure multi-channel release marketing campaigns from inception through post-release analysis.
Pitch and onboard high-potential labels, independent artists, and catalog owners to The Orchard's distribution ecosystem.
Partner with regional team members, international marketing, finance, legal, and video services teams to deliver comprehensive support for client projects.
Identify and secure brand partnerships, event sponsorships, and co-marketing opportunities to amplify client visibility.
Drive client adoption of internal tech suite and workstation analytics tools to empower partner growth.
Serve as an active local representative for The Orchard at music industry events, showcases, and conferences across Africa.

Minimum 5+ years of experience in digital marketing, product management, or account management within the African music industry (label, distribution, or DSP context).
Deep operational understanding of digital supply chains, content management systems, digital metadata, and streaming algorithms across Afrobeats, Afro-R&B, Gospel, and emerging genres.
Outstanding written and verbal communication in English, with strong skills in diplomatic stakeholder management and executive presentation.
Established network of relationships across Brands, media outlets, talent managers, and independent label executives in Africa.
Exceptional ability to multitask, prioritize tight delivery deadlines, and remain structured in a fast-moving release ecosystem.
Willingness to work flexible hours including evenings and weekends for shows and industry functions and travel regionally/internationally as required.