Senior Marketing Manager

Paris - Full Remote · Full-time · Remote · Posted Oct 20, 2026

At a glance

We are looking for a Senior Marketing Manager to turn Yubo's brand ambition into brilliant, effective marketing, from major campaign moments to paid and owned-channel activity.
Reporting to the Director of Brand & Communications, you will translate Yubo's brand strategy into an executable US marketing programme.
This is a hands-on, high-ownership role for someone who can move comfortably between strategic thinking and execution.

Lead the development and execution of Yubo's priority brand campaigns in the US, from insight and strategy through briefing, delivery, optimisation and reporting.
Translate Yubo's positioning, audience priorities and seasonal moments into cultural marketing activity that earns attention amongst Gen Z.
Develop integrated channel plans across paid, earned and owned activity, working closely with PR and Creative to ensure every channel plays a clear role.
Own campaign budget planning and day-to-day management, partnering closely with UA on paid-media strategy and optimisation.
Explore new, less traditional ways for Yubo to reach and engage people, challenging default channel choices and designing approaches that make marketing work harder.
Establish effective working rhythms across Brand, Creative, PR, Product, UA and Data, from briefing and approvals to reporting and learning.
Work closely with Data and UA to analyse performance and make clear, evidence-based optimisation recommendations.
Build clear measurement plans so every campaign, test and experiment informs future investment and potential expansion into new markets.
Identify, recommend and deliver smaller tests and experiments that help Yubo learn quickly and improve future investment.
Build the plans, operating models and internal capability needed to deliver consistently strong influencer activity and integrate it into wider campaign plans.

A breadth of experience in brand and integrated marketing, ideally in a high-growth tech, consumer app, entertainment, lifestyle or youth-culture business.
A track record of developing and delivering integrated campaigns across paid, owned and earned channels, working closely with cross-functional partners.
An understanding of the US market and how 18–24-year-olds engage with brands, culture and social platforms.
Experience owning campaign and paid-media planning and management, ideally in close partnership with performance marketing, creative and comms teams.
Confidence analysing campaign performance and translating data into clear optimisation and investment recommendations.
Experience working closely with creative teams to develop strong campaign platforms, briefs and work that is both strategically sharp and creatively ambitious.
A curiosity for less traditional channels, partnerships and approaches, with the creativity to test new ways of reaching people and maximise earned attention above what we buy.
A proactive, autonomous and highly collaborative working style.