Senior Real-Time Culture & Insights Strategist Freelance
Mexico City · 5-7 years experience · Posted Oct 13, 2026
At a glance
- Experience
- 5-7 years experience
- Location
- Mexico City
About Monks
- Monks is the global, digital-first, data-driven, unitary operating brand of S4Capital plc, where our culture centers on how we show up for the work and for one another. That begins with the commitment to strive for mastery—taking deep pride in our craft and creating work that sets the bar. In everyday execution, we drive momentum by choosing bold action rather than waiting for certainty. Above all, our teams are stronger together, bringing diverse perspectives into a unified team that communicates with clarity, trust, and mutual respect.
- This commitment to craft and innovation translates directly into widespread industry acclaim: Monks was named a Contender in The Forrester Wave™: Global Marketing Services and a leader in the 2026 Gartner® Magic Quadrant™ for Global Digital Marketing Agencies. It ranks among Cannes Lions' Top 10 Creative Companies (2022-25) and remains the only partner featured in AdExchanger’s Programmatic Power Players list every year (2020-24). Named Adweek’s first AI Agency of the Year (2023) and The One Show’s inaugural AI Pioneer Organization (2025), Monks was also awarded Business Intelligence Group’s 2026 Excellence in Artificial Intelligence Award in the Human-Machine Interaction Team category. Additionally, Monks.Flow earned AI-based Marketing Solution of the Year at the 2026 AI Breakthrough Awards and a 2026 Global Generative AI Award in the Agentic Marketing Innovation category. Finally, Monks achieved a record-breaking number of FWAs and continues to hold the most of any partner.
- We are an equal-opportunity employer committed to building a respectful and empowering work environment for all people to freely express themselves amongst colleagues who embrace diversity in all respects. Including fresh voices and unique points of view in all aspects of our business not only creates an environment where we can all grow and thrive but also increases our potential to produce work that better represents—and resonates with—the world around us.
About the role
- The Senior Real-Time Culture & Insights Strategist will detect and activate cultural trends to inform real-time creative and media strategies. This role bridges raw data with creative direction, working closely with the Director to integrate insights into campaign execution.
Responsibilities
- Continuously monitor platforms and media to identify emerging trends, subcultures, and real-time conversation opportunities.
- Develop comprehensive social strategies and brand-building frameworks.
- Lead strategic planning processes and create actionable playbooks and guidelines.
- Plan and facilitate collaborative workshops with internal teams and clients.
- Bridge data, insights, and storytelling into high-impact visual and narrative concepts.
- Collaborate on paid media strategy and recommend real-time optimizations based on cultural performance.
- Partner with creative, data, media, and account teams to ensure strategic relevance.
Requirements
- 5–7 years of experience in trend analysis, research, social strategy, or brand strategy within agency, media, or tech environments.
- Strong knowledge of cultural monitoring methodologies, brand building principles, and trend forecasting frameworks.
- Demonstrated expertise in strategic planning, playbook creation, and social strategy.
- Ability to merge qualitative and quantitative data into clear, compelling strategic narratives.
- Intermediate to advanced English proficiency (written and spoken).
- Exceptional communication, presentation, and storytelling skills.
Preferred qualifications
- Proven experience in designing and leading strategic co-creation workshops and client sessions.
- Track record of building structured brand playbooks, social toolkits, and go-to-market strategies.
- Deep understanding of how organic social tactics integrate with performance and paid media amplification.
Skills
- Brandwatch
- Talkwalker
- Sprinklr
- NetBase Quid
- Google Trends
- TikTok Creative Center
- GWI
- MRI Simmons
- Miro
- Figma
- FigJam
- Notion
Show all 15 skills
- Google Workspace
- Microsoft PowerPoint
- Jira
