At a glance
- Experience
- 7+ years experience
- Location
- United States
About Coursera
- Coursera and Udemy are now one company, bringing together two mission-driven brands to create the world’s most powerful platform for turning learning into progress. Together, we help more than 300 million learners and 12,000+ enterprise customers build the skills they need for a world being reshaped by AI. Read more about the combined company by visiting our blog.
About the role
- As a Senior Merchandising Manager, you will play a key role in establishing and evolving merchandising as a strategic growth function at Udemy.
- Working closely with the Director of Merchandising and cross-functional partners, you will develop merchandising strategies, introduce new capabilities, and create scalable merchandising practices that focus on maximizing learner engagement and driving revenue growth.
- You will run experiments and analyze performance data and trends to optimize offerings and ensure that users receive the most relevant and impactful content while driving business results.
Responsibilities
- Lead merchandising initiatives across key consumer surfaces, including homepage, navigation, browse, search, course pages (XDP), hubs, recommendation modules, and promotional placements.
- Partner with Category Managers to amplify strategic content launches, priority categories, seasonal campaigns, and business initiatives through thoughtful merchandising and content placement.
- Collaborate with Product and Engineering to define and enhance merchandising capabilities, including curated collections, candidate pools, business rules, personalization, and scalable merchandising tools.
- Design, execute, and analyze merchandising experiments to validate hypotheses, improve customer experiences, and optimize business outcomes.
- Analyze learner behavior, customer journeys, merchandising performance, and marketplace trends to identify opportunities for improved discovery, conversion, and expansion.
- Develop merchandising frameworks that balance learner needs, commercial priorities, editorial curation, and algorithmic recommendations to deliver the best customer experience.
- Partner across Udemy and Coursera teams to identify strategic cross-sell and upsell opportunities that introduce learners to complementary products, subscriptions, certificates, degrees, and learning experiences across the combined ecosystem.
- Help establish merchandising best practices, operating models, and measurement frameworks that enable the Category Management organization to scale merchandising capabilities over time.
Requirements
- Bachelor's degree in Business, Marketing, Analytics, or a related field, with 7+ years of experience in digital merchandising, e-commerce, category management, growth, marketplace strategy, or a related discipline.
- Demonstrated success developing merchandising strategies that drive measurable improvements in learner engagement, conversion, retention, and revenue.
- Strong experimentation mindset with experience designing A/B tests, interpreting results, and translating insights into scalable merchandising improvements.
- Exceptional analytical skills with experience using customer insights and performance data to prioritize opportunities and inform strategic decisions.
- Experience partnering cross-functionally with Product, Engineering, Design, Marketing, Analytics, and Data Science to deliver customer-centric solutions.
- Strong commercial acumen with the ability to balance learner experience, marketplace dynamics, and business objectives.
- Excellent communication and stakeholder management skills, with a demonstrated ability to influence across functions and levels of the organization.
- Experience with digital analytics, experimentation, and merchandising platforms such as Amplitude, Tableau, Optimizely, Adobe Analytics, Contentful, or similar technologies.
Workplace
- Choose the best way to work, whether it’s from home, an office, or a collaboration space.
- Globally distributed team that comes together intentionally for collaboration, complex problem-solving, and key milestones.
Skills
- Amplitude
- Tableau
- Optimizely
- Adobe Analytics
- Contentful