Trade Show Specialist (B2B)
Budapest, Hungary · 5+ years experience · Full-time · Hybrid · Posted Oct 17, 2026
At a glance
- Experience
- 5+ years experience
- Employment
- Full-time
- Workplace
- Hybrid
- Location
- Budapest, Hungary
About the role
- The Trade Show Specialist is based at our largest European office, in Budapest, and works closely with Sales, Marketing, Product, Design and Leadership.
- This role owns the strategy, planning, execution, and performance of a portfolio of events, with a strong focus on key trade shows and Formlabs-owned events.
Responsibilities
- Own a portfolio of various trade shows, from 12sqm to 200+sqm
- Develop and execute plans to achieve event objectives, ensuring milestones are met and outcomes are delivered
- Lead end-to-end event planning and execution, including pre/post-event campaigns, staffing, booth management, and internal enablement for demos and presentations
- Collaborate with the design and marketing teams to ensure event presence effectively represents the brand and showcases our growing product portfolio
- Manage budgets, contracts, vendors, and logistics, optimizing spend and operational efficiency across multiple event formats
- Serve as a visible brand ambassador, building relationships with customers, partners, and prospects onsite
- Gather and analyze event performance insights, using learnings to continuously improve formats, messaging, and attendee experience
- Collaborate across Sales, Product, Design, and Marketing teams, providing recommendations and influencing decisions to maximize event impact
- Responsible for ordering and tracking event inventory including collateral, giveaways, etc.
- Travel as needed (~25% of the time) to attend events, oversee execution, and support onsite teams - mostly within Europe
Requirements
- Bachelor’s degree in Marketing, Communications, or a related discipline
- 5+ years of experience in event marketing, including owning and executing complex B2B trade show and event programs
- Proven experience managing multi-event portfolios with booths ranging from small to large-format, including planning, execution, and reporting
- Experience supporting product launches and evolving product portfolios through events, ensuring effective market positioning
- Strong project management skills, highly organized, and able to manage multiple projects, resources, budgets, and onsite personnel under tight deadlines
- Excellent communication skills - written, oral, and cross-functional collaboration, including partnering effectively with Sales, Product, and Marketing teams
- Data and metric-driven, with the ability to draw insights from event and marketing data to optimize outcomes
- Creative, innovative, and proactive - able to identify new opportunities and think outside the box to improve event experiences
- Confident, friendly, and dynamic personality, able to serve as a brand ambassador at events
- Comfortable traveling ~25% of the time to attend events and oversee onsite execution
Preferred qualifications
- Passion for 3D printing and emerging technologies
- Experience in a fast-growing startup environment
Benefits
- Catered lunch at the office 3 days per week
- Private health insurance with Medicare (Blue package + hospital coverage)
- A monthly or quarterly public transportation pass for Budapest
- Shares in the company
- Free beverages and snacks at the office
- All You Can Move sports pass
- Free 3D prints
- An inclusive, dog-friendly office with diverse and inspiring colleagues
- Development opportunities both in-house and off-site
- Fun team events
Workplace
- Hybrid work
- Based at our largest European office, in Budapest
- Travel as needed (~25% of the time) to attend events, mostly within Europe
- Dog-friendly office
