Senior Paid Advertising Strategist, B2B

Colombia · Remote · 3-4 years experience · Remote · Posted Oct 6, 2026

At a glance

The Senior Paid Advertising Strategist leads performance marketing strategy and execution across complex, high-value B2B accounts.
This role involves leveraging expert-level channel knowledge, advanced measurement techniques, and AI-driven tools to drive measurable business outcomes.
The strategist acts as a senior leader who mentors junior talent and maintains proactive, high-quality communication with clients.

Lead performance marketing strategy and execution across marquee accounts.
Conduct thorough QA to prevent errors impacting client revenue.
Ensure accurate budget pacing and advise on budget changes.
Lead proactive strategy recommendations across assigned channels.
Analyze campaign data and client-specific sources of truth to develop actionable insights.
Maintain client testing roadmaps and project manage experimentation.
Apply advanced technical knowledge across attribution, incrementality, and measurement frameworks.
Lead proactive, strategic conversations regarding media buying and performance opportunities.
Complete new business appraisals for the paid advertising product.
Support the growth of junior talent through coaching and knowledge-sharing.

4-5 years of digital marketing experience, including 3+ years in an agency setting.
3-4 years of hands-on experience with at least two major paid advertising channels.
Experience with campaign development and optimization processes including bid optimization, keyword research, and ad copy development.
Proficiency in Google/Microsoft Office Suite.
Proficiency in Google Analytics.
Expert knowledge of funnel marketing and paid media’s role in the marketing funnel.
Advanced written and verbal communication skills in English.
Strong organizational and project management skills.
Ability to formulate meaningful insights from marketing data.