Senior Principal Sales Strategy Manager

Atlanta · USD 112,500-168,750 · 2+ years experience · Posted Oct 19, 2026

At a glance

The Senior Principal Sales Strategy Manager serves as a trusted advisor and primary point of contact for Account Executives, Sales Leadership, and Demand Generation Leadership.
This role partners with the Go-to-Market organization to optimize strategy, operations, and fiscal planning within a fast-growing SaaS enterprise environment.

Partner with Executive Leadership, Sales, Marketing, Business Development, Partners, and Finance to optimize GTM strategy and operations.
Support GTM strategy and design, process optimization, fiscal planning, business risk and opportunity assessment, sales forecasting, reporting, and analytics.
Manage key performance metrics, including forecast accuracy, pipeline analysis, and sales execution.
Monitor and report on the sales funnel from lead generation through close.
Work with Enablement and Sales Leadership to evolve the sales motion, sales process, and rules of engagement.
Use data analysis and storytelling to generate business intelligence and insights.
Develop and execute scalable fiscal planning processes, including organizational design, segmentation, territory design, capacity planning, and quota planning.
Build and drive process optimization, change management, and operational efficiencies across the Sales organization.

7+ years of experience in an analytical role within GTM Strategy & Operations, Finance, or Consulting.
2+ years of experience in GTM Strategy at a SaaS company.
Ability to work cross-functionally and collaborate with teams to support business objectives.
Proven track record of supporting a business through analytics and driving data-based decision-making.
Expert knowledge of Salesforce CRM.
Expert knowledge of Microsoft Office, including Excel, PowerPoint, and Power BI.