Senior Product Manager, Advertising – Supply Integrations
New York · USD 119,100-265,400 / year · 4+ years experience · Hybrid · Posted Oct 7, 2026
At a glance
- Experience
- 4+ years experience
- Workplace
- Hybrid
- Location
- New York
- Salary
- USD 119,100-265,400 / year · Base salary
About the role
- Roku is seeking a Senior Product Manager to lead supply integrations within its advertising product organization.
- In this role, you will own the end-to-end process of onboarding publisher partners into Roku's ecosystem, working to both standardize and streamline those integrations while supporting the unique requirements each partner brings.
- You will focus on enriching inbound ad requests with the right signals to maximize their effectiveness through internal systems and external partnerships.
Responsibilities
- Partner with publisher and operations teams internally and publisher partners externally to identify efficient and innovative ways to bring inventory into Roku's ecosystem
- Shape how ad innovations such as interactive ads, pause ads, and native formats extend to publisher partners
- Analyze publisher signals that monetize effectively and collaborate with partners to provide or enhance those signals using internal systems and external partnerships
- Build metrics that communicate partner success and ensure the right outcomes are being measured
- Develop a long-term partner roadmap aligned with company objectives and informed by partner success and roadmaps
- Collaborate with colleagues to understand and improve how the exchange handles and optimizes impressions
- Enhance privacy-safe, regulatory-aware controls related to consent, privacy signals, opt-in/out, and sensitive ad categories
- Own experimentation execution for pricing and routing changes, with clear measurement of impact on fill rate, CPM, latency, revenue, and user experience
- Model and forecast supply-demand elasticity by inventory segment (device type, content genre, daypart, geography) to inform pricing and packaging strategy
- Define product requirements, user stories, and acceptance criteria for complex technical features
Requirements
- 4+ years of product management experience, with at least 2 years in an RTB-enabled ad technology company (large publisher operating a scaled exchange, SSP, or DSP)
- Experience working at a CTV publisher or CTV platform in the area of platform or publisher integrations
- Technical educational background
- Understanding of RTB and exchange dynamics
- Advertising DNA: Understanding of advertiser and agency dynamics and how different parties work with DSPs, SSPs, and publishers
- Statistics and data analysis skills
- Proven ability to work cross-functionally with engineering, data science, sales, partnerships, and executive stakeholders
- Strong written and verbal communication skills with the ability to explain complex technical concepts to both technical and non-technical audiences
- Strategic thinking with strong execution skills, including the ability to see the big picture and engage in the details to drive results
Benefits
- health insurance
- equity awards
- life insurance
- disability benefits
- parental leave
- wellness benefits
- paid time off
- global access to mental health and financial wellness support and resources
- healthcare (medical, dental, and vision)
- retirement options (401(k)/pension)
Workplace
- Teams generally work in the office Monday through Thursday.
- Fridays are generally flexible for remote work, except for employees whose specific roles or assigned office location require five days' a week attendance.
Skills
- RTB
- CTV
- SSP
- DSP