SEO Manager, EU/UK

Germany - Berlin · Spain - Madrid · United Kingdom · United Kingdom - London · 5+ years experience · Onsite · Posted Oct 7, 2026

At a glance

Experience: 5+ years experience
Workplace: Onsite
Location: Germany - Berlin · Spain - Madrid · United Kingdom · United Kingdom - London

Quince is a destination for builders, creators, innovators, and operators who want to come together and challenge the status quo. Our mission is simple: make really high quality essentials for really low prices, fairly and sustainably. We deliver on that mission through a unique manufacturer-to-consumer (M2C) model eliminating the layers of traditional retail that add cost and result in consumers paying more than they need to. We find, build relationships with, and work directly with the manufacturing partners behind some of the world’s finest products. From there, our teams design smart, efficient operational processes and build and deploy proprietary technology, AI, and analytics to help us scale fast.
What began with a small assortment of elevated basics has quickly grown into a cross-category brand spanning apparel, accessories, home goods, and more. Today, tens of millions of people across a growing number of countries come – and return – to Quince because they trust us to deliver.

Quince is looking for an SEO Manager, UK & EU to own the organic strategy for European markets across traditional search and generative engines (AEO), building the European playbook.
This is a cross-market, hands-on role where you will translate global technical standards into a European strategy, identify where Europe needs something different, and drive organic growth.

Own the UK/EU SEO & AEO strategy, building and maintaining a market-level roadmap reflecting real competitive dynamics.
Partner closely with the global SEO team to adopt global technical standards and feed European requirements into the global roadmap.
Drive answer engine optimisation across Europe, building presence in AI Overviews, ChatGPT, Perplexity, Gemini, and other surfaces.
Make localisation a search advantage by working with copywriting and localisation to target genuine local search demand rather than translated US keywords.
Own international search architecture in-market, including hreflang and market targeting, URL and domain structure, canonical logic, indexation, and crawl health.
Shape the storefront with merchandising and site merch by influencing category taxonomy, navigation, on-site search, and PLP structure.
Work in lockstep with growth marketing to understand organic and paid overlap, cannibalisation, and bring an incrementality mindset.
Own SEO/AEO readiness for new market launches by defining the checklist and ensuring every European storefront goes live search-ready.
Measure, report, and build the case for investment by owning market-level organic reporting and quarterly narratives for European and global leadership.

5+ years in SEO, ideally in ecommerce, retail or consumer brands, with meaningful ownership of organic performance.
Demonstrable experience running SEO across more than one country or language.
Strong working knowledge of technical SEO: crawl and indexation, site architecture, structured data, page performance.
Content-led SEO experience: keyword and demand research, content strategy, briefing writers, and building category and editorial content that ranks and converts.
Practical exposure to AEO — structured data, entity management, and a real point of view on how Quince should show up in AI-driven discovery.
Comfortable in the data: Google Search Console, GA4, and the standard SEO toolset (Ahrefs, Semrush, Screaming Frog or similar).
Excellent communicator in English, and effective working asynchronously with a headquarters team in another time zone.
A bias for shipping, operating without a large team, deciding what matters most, and doing the work yourself.

Working proficiency in English and, preferably, a second language (e.g. German, French, or Spanish).
Experience launching ecommerce storefronts in new countries.
Familiarity with headless CMS and search stacks (e.g. Contentful, Algolia) and translation management platforms (e.g. Smartling).
Experience using AI-assisted tooling to produce or optimise content, metadata and structured data at scale.
Apparel, home or lifestyle retail experience in the European market.