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SMB Account Executive (New Business)

GitLab

Remote · Netherlands · Remote · Posted Oct 8, 2026

At a glance

Workplace
Remote
Location
Remote · Netherlands

About the role

  • The SMB New Business Account Executive role focuses exclusively on acquiring new customers and generating new logos by executing on an inbound/outbound sales playbook.
  • You will own a territory and book of prospect accounts, leveraging data and developing a deep understanding of the product and market to drive long-term growth.

Responsibilities

  • Drive selling into free users and base prospects within the SMB segment by articulating the value of GitLab.
  • Build, co-create and consistently iterate on the outbound / new logo playbook and strategy to win new customers.
  • Introduce and execute against new creative prospecting and campaign ideas.
  • Take ownership of and act as the CEO for the book of business in your territory.
  • Document the buying criteria & process, next steps & owners.
  • Develop and execute comprehensive prospecting strategies to build and maintain a healthy pipeline of new business opportunities.
  • Work and collaborate with our Partner ecosystem to drive new business and value for our customers.
  • Utilize business and industry knowledge to research accounts, identify key players, generate interest, create/identify compelling events, and develop accounts.
  • Manage the full sales cycle from initial contact to close by involving technical audience, multiple stakeholders and decision-makers.
  • Master MEDPICC and Command of the Message on all opportunities.

Requirements

  • You share our values, and work in accordance with those values.
  • A self-starter with a proven track record of resilience, motivation and results.
  • Demonstrated track record of outbound sales activity, securing calls, meeting and winning business, with a creative ability to break into new accounts and build business cases.
  • Effective communicator, strong interpersonal skills.
  • Excellent discovery skills, ability to uncover and address customer pain points, negotiation, presentation and closing skills.
  • Demonstrated progressive experience in sales, technical consulting, customer success, marketing, or customer service in the field of information technology.
  • Experience with modern sales tech stack including Salesforce, Clari, Outreach, ZoomInfo/Cognism, LinkedIn Sales Navigator, Gong, and 6sense.
  • Basic understanding of application lifecycle management including the technology commonly used in application lifecycle management.
  • Be ready to learn how to use GitLab and Git.
  • Proficiency in another language ie. French, German, Spanish, Dutch.

Preferred qualifications

  • An understanding of B2B software, Open Source software, and the developer product space is preferred

Benefits

  • Benefits to support your health, finances, and well-being
  • Flexible Paid Time Off
  • Team Member Resource Groups
  • Equity Compensation & Employee Stock Purchase Plan
  • Growth and Development Fund
  • Parental Leave

Skills

  • Salesforce
  • Clari
  • Outreach
  • ZoomInfo
  • Cognism
  • LinkedIn Sales Navigator
  • Gong
  • 6sense
  • GitLab
  • Git

GitLab

SMB Account Executive (New Business)

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