Social Media Specialist

Chicago (35 W. Wacker Dr.) · Remote · 2-4 years experience · Posted Oct 14, 2026

At a glance

We're looking for a Social Media Manager to lead organic social strategy for Groupon across our main market, North America.
This is a hands-on, AI-driven role: you'll set the direction, but you'll also be in the platforms every day — building, testing, and producing with generative tools as your default.

Lead the organic social strategy across North America (US) — channel mix, content pillars, posting cadence, and platform-specific approaches.
Define what good looks like for our channels and translate brand strategy into social-native ideas that actually perform on each platform.
Set quarterly priorities and a content roadmap aligned with brand campaigns, commercial moments, and platform trends.
Personally produce flagship content and AI-driven experiments — you should be in the tools, not just briefing them.
Build with generative tools (e.g. Kling, Higgsfield, Veo, Sora, Runway, Midjourney, ElevenLabs) and adopt new ones as they emerge.
Maintain a consistent weekly publishing cadence across priority channels to keep our communities active and our accounts present in the algorithm.
Prototype new formats and content concepts that the rest of the team can then scale into a repeatable production line.
Partner with the Social Media Manager for INTL on shared creative standards, AI tooling, production workflows, and the use of shared resources across the function.
Work closely with the Creative Director on visual identity, campaign integration, and creative quality.
Own the metrics that matter for organic social — views, reach, engagement quality, audience growth, brand-relevant signals — and translate them into clear decisions.

Portfolio required. Please submit a link or PDF with your application showing examples of social content you have personally produced, including AI-generated work.
2–4 years in social media, with at least one year of strategic ownership of a brand channel.
Deep cultural fluency with how Gen Z audiences consume and create on TikTok, Instagram, and YouTube.
Demonstrable portfolio of AI-generated social content.
Native or proficient English.
Deep platform fluency on TikTok, Instagram, and YouTube.
Comfort with data: you can read a content performance report and tell the team what to do next.
Hands-on experience pulling, interpreting, and acting on social data.
Self-directed. You can take an ambiguous brief and come back with a plan, not more questions.
Experience running social for a brand operating across multiple European markets.

Comfortable being on camera.
Experience leading or mentoring others, even informally.
Experience working across multiple markets or time zones.
A track record of being early to a platform or format that later went mainstream.
Light motion design or visual storytelling chops.
Background in marketplaces, e-commerce, or local services.

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