Vice President, Relevance Strategy

United States- New York, NY · VaynerMedia, LLC · USD 200,000-240,000 · 12-20 years experience · Hybrid · Posted Oct 14, 2026

At a glance

VaynerMedia is a global integrated creative and media agency, built for today's consumers. As the Modern Agency of Record, it understands the nuances of today's attention landscape, empowering brands to win attention, drive relevance, and deliver business results. Founded in 2009, by Gary Vaynerchuk, the independently owned agency operates in 15 offices worldwide, including Amsterdam, Bangkok, Chicago, New Delhi, Kuala Lumpur, London, Los Angeles, Mexico City, Miami, New York, Tokyo, Toronto, Singapore, and Sydney. VaynerMedia is part of the VaynerX family of companies.
Overall Purpose
Our Relevance Strategy team sits at the intersection of culture and brand, decoding social trends, subcultures, and movements to connect our clients to the moments and communities that matter, and translating that intelligence into creative work that resonates at scale.
As a Vice President of Relevance Strategy, you lead senior clients and large cross-functional teams, injecting cultural intelligence into brand strategy at the highest level and building the systems that allow the agency to move at the speed of culture.

Our Relevance Strategy team sits at the intersection of culture and brand, decoding social trends, subcultures, and movements to connect our clients to the moments and communities that matter, and translating that intelligence into creative work that resonates at scale.
As a Vice President of Relevance Strategy, you lead senior clients and large cross-functional teams, injecting cultural intelligence into brand strategy at the highest level and building the systems that allow the agency to move at the speed of culture.

Partner across departments to design and drive cultural strategy, creative thinking, and attention planning that delivers best-in-class execution across a diverse portfolio of business.
Lead the development of new cultural insights, proprietary points of view, and real-time methodologies that keep brands embedded in the subcultures and movements that matter to their audiences.
Compose high-impact briefs that inspire integrated creative teams, and steer fast-paced brainstorms and workshops grounded in what is happening in internet culture right now.
Build and own senior client and external agency relationships by attending client briefings, diagnosing business needs, and understanding the cultural challenges beneath the brief.
Own the strategic portion of the new business process from start to finish, driving pitch deliverables, workshops, and high-stakes presentations.
Accountable for the growth and development of direct reports from Senior Directors down to Strategists, setting clear goals, running performance conversations, and creating real opportunities for their advancement.

12-20 years of experience strategically building brands at top agencies, consulting firms, or creative shops, with significant experience working for Fortune 500 clients.
Strong understanding of how business strategy, digital platform behavior, and cultural intelligence intersect to ground big, purposeful creative ideas.
Proven ability to move across quantitative and qualitative research tools and behavioral data platforms to draw out and act on insights quickly.
Strategic thinking ability with a balanced analytical and creative approach to integrated marketing and attention planning.
Proven leadership track record in developing talent, empowering teams, and maintaining high creative and strategic standards.
Fluent in modern communication channels, creators, and platform mechanics, and how they shape brand and content marketing in real time.
An understanding of how social content can create community and connection while also building pathways to commerce.
Fluency in creators, platforms, programming, distribution and the mechanics that actually make live commerce work.
Comfort thinking globally and understanding that community, platform and commerce behavior can vary significantly by market.
A builder mentality — someone excited to help define the Vayner approach to this space rather than applying a traditional strategy playbook.

This position is currently designated as hybrid and is subject to the Company's workplace attendance and in-office work requirements.