Head of Commercial Marketing, Grocery & Retail
London, United Kingdom - Deliveroo · 7+ years experience · Full-time · Hybrid · Posted Oct 12, 2026
At a glance
- Experience
- 7+ years experience
- Employment
- Full-time
- Workplace
- Hybrid
- Location
- London, United Kingdom - Deliveroo
About the role
- Owns the New Verticals merchant and ads marketing strategy end to end, reporting into the Merchant & Ads Integrated Marketing Director.
- Shapes Deliveroo's global approach to merchant partnerships, building high-impact collaborations with some of the world's most recognised and loved brands.
Responsibilities
- Own the New Verticals specific ads and monetization strategy across owned and external surfaces, feeding into the global monetization strategy.
- Lead pricing, packaging, and investment decisions for merchant advertising in your category, in partnership with Commercial and Finance.
- Own and evolve the New Verticals merchant marketing playbook, setting how co marketing, promotions, and advertising work for grocery and retail merchants globally.
- Lead change initiatives that improve how New Verticals merchant marketing works, bringing Local Integrated Marketing and Functional Marketing along with you.
- Support local marketing teams with key enterprise merchant relationships at the global level, and support delivery of priority New Verticals marketing initiatives with those merchants.
- Act as the senior escalation point for merchant issues that cross multiple markets or functions.
- Serve as the primary marketing partner to Merchant S&O and Commercial for New Verticals, translating category priorities into marketing and ads strategy.
- Represent New Verticals in cross functional forums, shaping the roadmap for merchant facing and ads facing surfaces.
- Own the sell-in strategy for New Verticals merchant and ads programmes, defining how Commercial and Local teams pitch these programmes to merchants.
- Report on New Verticals merchant and ads marketing performance to senior stakeholders, own specific business metrics, and lead course correction when needed.
Requirements
- 7+ years of marketing experience, ideally including merchant marketing, retail media, ads, or category marketing in a consumer or marketplace business.
- Track record of owning the marketing strategy for an entire team or category, and resolving complex delivery challenges that span multiple teams or functions.
- Experience managing people, and comfortable managing other people managers as your team grows.
- Strong commercial acumen, seen as a go to expert for merchant or ads marketing, using business and financial data to make sound decisions in ambiguous situations.
- Confident communicator, able to present complex ideas to large groups and flex your style for directors and department leadership.
- Skilled at establishing and owning cross functional partnerships, using relationships and creative thinking to work through conflict.
- Proven ability to lead change initiatives that improve how a team or category works, bringing others along with you.
- Excellent written and verbal communication skills, with the ability to synthesise complex, cross functional inputs into a clear plan and narrative.
Workplace
- This will be a hybrid role - working 3 days a week from our London HQ.
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