Social Strategy Manager - Podcasts, Audiobooks & Fitness
New York, NY · Los Angeles · 7+ years experience · Full-time · Hybrid · Posted Oct 8, 2026
At a glance
- Experience
- 7+ years experience
- Employment
- Full-time
- Workplace
- Hybrid
- Location
- New York, NY · Los Angeles
About the role
- The Social Strategy Manager will lead organic social strategy for high-impact campaigns, creator partnerships, and cultural moments across Spotify's podcasts, books, and fitness experiences.
- This role involves developing platform-native social strategies that engage audiences, strengthen fandoms, and support business goals while collaborating with cross-functional teams.
Responsibilities
- Lead organic social strategy for high-impact campaigns, creator partnerships, and cultural moments from planning through evaluation.
- Turn integrated marketing objectives into creative, platform-native social strategies.
- Manage complex social campaigns across internal teams and agency partners, including briefs, timelines, and creative development.
- Partner with Creative, Communications, Marketing, Product, Content Partnerships, Paid Media, and Legal teams.
- Identify emerging audience behaviors and creator trends to develop proactive social programming.
- Shape social creative and content capture strategies for podcasts, long-form video, live events, and experiential activations.
- Develop social strategy frameworks and best practices for cross-functional teams and senior stakeholders.
- Define campaign success metrics and use performance insights to improve future campaigns.
Requirements
- 7+ years of experience in organic social media strategy, social marketing, or a related role within consumer, entertainment, technology, or media brands.
- Experience developing social strategies for integrated marketing campaigns.
- Understanding of how audiences engage with podcasts, books, fitness, and creator-led content.
- Strong editorial judgment and practical understanding of internet culture and emerging trends.
- Understanding of major social platforms including Instagram, TikTok, YouTube, and Reddit.
- Ability to manage complex projects and guide agency partners through creative development and execution.
- Proficiency in using social analytics and performance insights to set goals and make strategic recommendations.
- Strong communication skills and ability to build relationships with stakeholders.
Benefits
- Health insurance
- Six-month paid parental leave
- 401(k) retirement plan
- Monthly meal allowance
- 23 paid days off
- Paid flexible holidays
- Paid sick leave
- Equity
Skills
- Social Media Strategy
- Social Marketing
- Social Analytics
- TikTok
- YouTube
