Sr. Director, Brand

Remote · 5+ years experience · Full-time · Remote · Posted Oct 19, 2026

At a glance

Founded in 2019, Felix is a digital healthcare company that puts the patient in control of their own health and wellbeing. We’re passionate about building technology and beautiful customer experiences to make healthcare more accessible (and more enjoyable) for all Canadians.
Felix is Canada's first end-to-end healthcare experience, providing online treatment, prescription delivery and ongoing care. We deliver care across a growing range of daily health categories such as weight loss, birth control, menopause, erectile dysfunction, acne, longevity and more.
Website: https://www.felixforyou.ca/
The Role
Millions of Canadians are waiting. Waiting for a family doctor, for a specialist, for a prescription refill, for someone to take their health seriously. Felix exists so they don't have to. Your job is to make sure every Canadian knows that, believes it, and chooses us.
This is one of the biggest brand jobs in Canada right now. You'll own the Felix brand and how we position and launch everything we build, at the moment Felix goes from fast-growing challenger to the name in Canadian healthcare. We're investing seriously in brand for the first time, across TV, digital, audio, out-of-home, social, PR and experiential, and we expect that investment to earn its keep: more Canadians who know us, trust us and choose us, and a performance engine that gets more efficient because the brand is working.

Felix is seeking a Sr. Director, Brand to own the Felix brand and how it is positioned and launched as the company transitions from a fast-growing challenger to a leading name in Canadian healthcare.
This strategic and hands-on role involves personally driving flagship integrated marketing campaigns (IMCs) from end to end, leading product marketing, and scaling brand equity across TV, digital, audio, out-of-home, social, PR, and experiential channels.

Own and drive flagship IMCs end to end, including writing inspiring briefs, running agency relationships, and partnering on ATL media plans.
Set an insight-driven brand strategy and an 18-month integrated marketing calendar across categories and audiences.
Lead Product Marketing go-to-market strategies, supporting product positioning and integrating product marketing elements into Brand IMCs.
Own the brand budget and track brand health metrics alongside conversion and cost per acquisition.
Lead PR, influencer and creator programs, brand partnerships, and experiential marketing to build earned reach and cultural relevance.
Push for emotionally resonant and distinctive creative work within Canada's regulatory rules on advertising health services and prescription treatments.
Lead, coach, and grow the Brand & Product Marketing team while hiring against key business bets.
Operate as connective tissue by working collaboratively with Growth Marketing, Lifecycle, Dotcom, Creative, Product, Clinical, Data, and CX teams.
Present clear recommendations to the founders and executive team and use healthy debate to sharpen the work.

10+ years in brand marketing at consumer or DTC brands, with meaningful experience in product marketing or a role spanning both.
Experience at a tech startup or scale-up, ideally through a period of hypergrowth.
A track record of personally leading multi-million-dollar integrated campaigns across TV or online video, digital, audio, out-of-home, social, and PR as the accountable owner from brief to in-market.
Experience working on lesser-known brands and understanding the playbook differences between 10% and 80% aided awareness.
Product marketing and GTM experience including positioning frameworks, launch plans, and partnering directly with Product and Engineering.
Hands-on experience with brand measurement such as brand tracking, brand lift studies, and incrementality testing or media mix modelling.
Deep experience collaborating with cross-functional teams like Product/Eng, Lifecycle, Website, and Growth Marketing.
5+ years managing teams, including senior individual contributors or managers, with people who grew under your leadership.
A portfolio and specific examples that show taste, judgment, and results.

Experience in healthcare, wellness, pharma, financial services, or another highly regulated category, including partnership with Compliance/Legal.
Experience in the Canadian market.
Consumer subscription experience with an understanding of retention, churn, and reactivation.
A point of view on how AI is changing brand & creative production, content, and discovery (GEO).
Experience building a brand from challenger to category leader.
Collaboration with in-house creative teams to deliver strategy and briefs that generate breakthrough design and concepts.

Full medical, dental and vision benefits
Maternity / paternity policy
4 weeks vacation (3 weeks anytime + 1 week during the holidays)
Competitive compensation and stock option grant
Remote first, work from anywhere in Canada - with optional office in downtown Toronto