Sr Field Marketing Manager
New York · 7+ years experience · Full-time · Onsite · Posted Oct 14, 2026
At a glance
- Experience
- 7+ years experience
- Employment
- Full-time
- Workplace
- Onsite
- Location
- New York
About the role
- The Senior Field Marketing Manager will own the East Coast event strategy, including industry conferences, ancillary events, and hosted events.
- This role involves strategy, execution, and ROI analysis, reporting directly to the VP of Growth Marketing.
- The position requires a hands-on approach to driving pipeline and collaborating closely with the Sales team.
Responsibilities
- Set and own the East Coast event strategy, calendar, and budget.
- Decide event investments based on ICP, target accounts, and past results.
- Co-own the event playbook, goal-setting framework, and reporting.
- Equip Sales with target accounts, meeting goals, and context for events.
- Partner with marketing to plan email and social campaigns to build awareness.
- Lead on-site event execution, including booth management and problem-solving.
- Ensure event outcomes are captured and follow-up is driven to completion.
- Define success metrics and report on meetings, pipeline created, pipeline influenced, and ROI.
- Provide recommendations on event strategy based on performance data.
Requirements
- 7+ years in B2B field or event marketing.
- Ownership of a regional or national event program.
- Proven record of tying events to pipeline and revenue.
- Experience running conferences, ancillary events, and owned events.
- Strong strategic judgment paired with hands-on execution.
- Track record of partnering with Sales and holding teams accountable to goals.
- Comfort with CRM data, dashboards, and leadership readouts.
- Strong attention to detail.
- Experience using AI to streamline event execution and reporting.
Preferred qualifications
- Experience in insurance, financial services, or enterprise AI/SaaS.
- Existing network of East Coast venues, agencies, and event organizers.
Benefits
- Fully covered health, dental, and vision benefits
- Competitive compensation
- Meaningful stock options
- Company 401(k)
- Unlimited PTO
- Lunch and dinner onsite
- Team events (happy hours and off-sites)
- Commuter benefits
Skills
- CRM
- Event Marketing
