Sr Manager, Strategic Events EMEA — 12-Month Fixed-Term Contract (Maternity Cover)
GB-London · 3+ years experience · Full-time · Onsite · Posted Oct 6, 2026
At a glance
- Experience
- 3+ years experience
- Employment
- Full-time
- Workplace
- Onsite
- Location
- GB-London
About the role
- We're looking for an experienced events leader to step into a 12-month fixed-term maternity cover as Sr Manager, Strategic Events EMEA.
- In this role, you'll drive and execute Snowflake's PAN-EMEA events strategy, lead a team of six (including four direct reports), and you'll own planning for the next fiscal year.
Responsibilities
- Own PAN-EMEA events strategy and planning: Drive the comprehensive events plan spanning Snowflake-led events, third-party sponsorships, and partner events.
- Lead and develop a team of six: Manage four direct reports and a wider team of six event professionals, set clear objectives, run development plans, and hire for open roles as needed.
- Plan and report on Snowflake-owned flagship events: Have oversight of and accountability for key Snowflake-led programmes including World Tour and the Data for Breakfast series, as well as EMEA presence at global tentpole events such as Summit.
- Steer strategic third-party sponsorships: Ensure planning, global alignment, and performance oversight for Snowflake's largest third-party event investments including Davos, Mobile World Congress (MWC), Cannes Lions, Gartner, and SAP conferences.
- Shape executive programming: Make sure highest-profile moments deliver meaningful C-level engagement with strategic accounts through executive meetings, roundtables, and dinners.
- Drive measurable pipeline impact: Partner with Field Marketing, Sales, SDR, and Partner teams to ensure every event delivers qualified meetings, pipeline contribution, and opportunity acceleration.
- Manage budget and operations: Own accountability for the overall EMEA events budget, covering forecasting, spend management, and ROI analysis across the portfolio.
- Collaborate cross-functionally: Act as the connective tissue between Global Strategic Events and EMEA marketing functions to ensure consistent messaging and seamless execution.
- Innovate: Bring fresh ideas and formats that differentiate Snowflake in the market and keep the events programme ahead of the curve.
Requirements
- 10+ years in B2B event or field marketing, with 3+ years in leadership roles managing teams and large-scale event portfolios.
- Proven track record delivering strategic events that drive pipeline and revenue in enterprise technology or SaaS.
- Strong people leader with experience managing distributed teams.
- Exceptional executive presence, with the ability to engage confidently with C-level stakeholders, both internal and external.
- Experience leading annual events planning: building a portfolio case, a budget and goals, and securing both cross-functional and leadership buy-in.
- Highly collaborative, with a natural ability to align multiple marketing functions and global/regional stakeholders in a fast-paced, high-growth environment.
- Strong financial acumen with experience managing significant event budgets and ROI analysis.
- Comfortable stepping into an established team and programme mid-flight, building context quickly, and delivering impact within a fixed-term engagement.
- Willing to travel across EMEA as needed, including on-site at major events.
- Bachelor's degree required.
Preferred qualifications
- MBA or equivalent professional experience preferred.
Workplace
- Willing to travel across EMEA as needed, including on-site at major events.
