Software Engineer II, CRM & SEO

Canada - Remote (ON, AB, BC, or NS Only) · Remote · CAD 145,000-153,000 / year · 3-5 years experience · Full-time · Remote · Posted Sep 28, 2026

At a glance

The Software Engineer II will build across two of Instacart's highest-leverage growth surfaces: Technical Search Visibility (SEO) and CRM Enablement.
On the SEO side, you will ship full-stack features that improve search engine and AI answer engine visibility across millions of web pages.
On the CRM side, you will build and evolve the componentized email system and execution tooling that gets lifecycle campaigns from brief to send across email, push, SMS, and in-app.

Design, build, and ship high-quality full-stack features that enhance search engine visibility, AI answer engine performance, and organic traffic.
Build and evolve a modular React email component library that compiles to secure, client-safe HTML with simple, reusable abstractions.
Develop responsive, accessible HTML/CSS emails that render consistently across clients, devices, and dark mode, and enhance our Next.js compilation pipeline.
Contribute to data pipelines for SEO and AEO ingestion, transformation, and delivery, keeping the system healthy as it grows.
Own execution of dynamic CRM campaigns using structured blocks, templating languages, and JSON/YAML config, integrating with ESPs like Braze and REST APIs/webhooks.
Build automation and internal tooling that cuts QA and setup time across both surfaces, from SEO experimentation to CRM deep-link and token coverage.
Apply technical best practices to deliver performant, observable, and cost-aware code that improves search rankings, LLM visibility, campaign rendering fidelity, and user experience.
Troubleshoot rendering and logic issues across devices and states, leading triage, root-cause analysis, and system-level fixes.
Collaborate with product managers, designers, and marketing partners to translate user needs into technical requirements, surface trade-offs, and deliver on shared goals.

3-5 years of software engineering experience with proficiency in React, TypeScript, Ruby, Python, PostgreSQL, and SQL.
Demonstrated ability to build and launch complete full-stack features with minimal oversight, from development through experimentation and production rollout.
Hands-on use of React and Next.js to componentize UI and email and compile to production HTML with scalable abstractions.
Expertise in HTML/CSS and responsive email development, with strong rendering fidelity, performance, and accessibility across clients, devices, and dark mode.
Experience with distributed systems and data engineering, designing pipelines, optimizing schemas, and ensuring data quality, with exposure to Airflow or dbt.
Comfort building and testing REST API integrations for personalization and orchestration with secure, privacy-compliant data handling.
Ability to write performant code and improve observability through logging and metrics, identifying and resolving bottlenecks as they arise.
Strong product mindset with the ability to translate user needs into technical requirements and understand how your work impacts business metrics.
Effective communicator who can collaborate across marketing, product, creative, and engineering partners to align on requirements and deliver solutions.
Systems mindset to improve the whole ecosystem, leave code and docs better than found, and surface technical debt proactively.

Experience with SEO/AEO initiatives or familiarity with SEO best practices, answer engine optimization for LLMs, structured data (Schema.org), search engine crawling and indexing, and Core Web Vitals.
Familiarity with how AI-powered search engines and LLMs consume and surface content, with curiosity about optimizing for AI answer generation.
Familiarity with templating and personalization languages and ESP platforms such as Braze or Salesforce Marketing Cloud.
Experience with QA tools and workflows for email testing and link/UTM validation.
Testing experience with Jest, React Testing Library, and Cypress/Playwright.
Experience with big data technologies, NoSQL databases, and data warehousing platforms.
Experience building design systems or shared component libraries for marketing surfaces.
Track record of launching experiments and analyzing results, including A/B testing frameworks for measuring SEO/AEO or CRM impact.

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