At a glance
- Experience
- 1-3 years experience
- Location
- WZZM-TV Grand Rapids
About the role
- WZZM-TV Grand Rapids is searching for an ambitious Digital Content Producer who thrives in a fast-paced news environment and has an audience-first approach to writing, producing and distributing local news content.
- Our digital producers monitor digital audience trends to identify and write engaging local news content that broadens our audience.
- They are responsible for curating quality content and overseeing the audience experience across all WZZM-TV Grand website, mobile, app, streaming and social media platforms.
Responsibilities
- Write and distribute original and accurate breaking news content
- Curate and schedule news content on all station platforms, including website, mobile app, social media and streaming platforms
- Edit reporter stories for grammar, clarity, structure, AP style and optimize the content for digital
- Use creative production or story-packaging techniques, like subheads, hyperlinks, graphics and media to enhance digital stories
- Write in an exciting, captivating and authentic manner
- Research for facts and credibility
- Monitor news releases and use social listening to find new content, enterprise stories and make community contacts
- Analyze and actively use data and metrics to inform editorial and strategic decisions
- Perform other tasks as required by supervisor or senior digital producers
- Ensure the newsroom upholds journalistic integrity and the station brand across platforms
Requirements
- BA/BS in journalism, communications and/or equivalent experience in the field
- 1-3 years of experience writing breaking news articles or writing news articles in AP style
- Strong communication and organizational skills and the ability to work under constant time pressure and meet deadlines
- Ability to calmly handle live, breaking news situations and rapidly changing coverage
- Strong news and editorial judgment, and an understanding of the tenets of professional journalism
- Strong knowledge of AP style, copy editing and SEO best practices
- Experience creating and managing content on social media platforms, including Instagram, Twitter and Facebook
- An aptitude for creating and packaging engaging, audience-driven content
- Ability to work various shifts, including mornings, nights and weekends
Preferred qualifications
- Experience with SEO best practices and audience listening are a big plus
- Experience with CMS, photo and video-editing systems preferred
- The ability to write in an exciting, captivating and conversational tone is preferred
- Knowledge of how to interpret and use digital analytics is a plus
- Knowledge of ENPS, Edius, Canva is a plus
Benefits
- Two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas
- Access to dental and eye care coverage
- Fertility, surrogacy and adoption assistance
- Disability and life insurance
- 401(k) program with 100% company match on contributions up to the first 4% of pay, vested from day one
- Nine free virtual doctor's appointments with a physician through Teladoc
- 12 free annual therapy sessions with a licensed clinician through Spring Health
- Generous Paid Time Off (PTO) benefit
- Nine paid holidays per year
Skills
- AP Style
- CMS
- SEO
- Social Media
- ENPS
- Edius
- Canva
- Copy Editing
