User Conversion & Operations Specialist

San Jose · Think Academy US Online · 2-3 years experience · Onsite · Posted Oct 12, 2026

At a glance

The User Conversion & Operations Specialist will develop a deep understanding of U.S. K–12 family needs and drive business growth through parent engagement, course conversion, and user operations.
This role initially focuses on frontline parent communication and course conversion, later expanding into broader user initiatives like cross-subject enrollment, referral programs, and parent communities.

Communicate directly with parents to understand students’ learning needs, current performance, and key factors influencing family decisions.
Recommend appropriate courses based on user needs and drive trial class bookings and course enrollment.
Consistently follow up with prospective families and address common concerns related to learning outcomes, course difficulty, scheduling, pricing, and other considerations.
Take ownership of key conversion outcomes, including trial class bookings, attendance, and long-term course enrollment.
Identify recurring user needs, objections, and reasons for drop-off, and continuously improve communication strategies and conversion SOPs.
Develop a deep understanding of existing families and identify cross-subject enrollment opportunities across Math, ELA, and other programs.
Participate in referral initiatives by designing user outreach, incentives, and conversion pathways.
Segment users by grade level, subject, and learning stage and develop targeted engagement strategies.
Support the day-to-day operation of parent communities and maintain ongoing communication with families to increase engagement.
Plan and execute programs such as learning challenges, educational resource campaigns, trial classes, assessments, and parent workshops.

Bachelor’s degree or above.
Native or near-native Chinese communication skills and professional working proficiency in English.
Strong user communication skills, with the willingness to proactively reach out, follow up consistently, and move users toward the next step.
Strong goal orientation and results ownership, with the ability to take responsibility for clear conversion and operational targets.
Strong learning ability and execution skills; able to proactively identify solutions and move projects forward in ambiguous situations.
Basic data literacy and the ability to use data and user feedback to evaluate and improve performance.
Ability to work on-site in Silicon Valley on a long-term basis.
Mandarin proficiency is required for this position.

Experience in education, user operations, community operations, admissions, enrollment, or conversion-focused roles.
Familiarity with U.S. K–12 education or the educational needs of Chinese families in the U.S.
Experience managing parent communities, user engagement programs, or in-person events.
Ability to demonstrate past business impact with specific examples and measurable results.