VP, Performance Marketing

Salt Lake City · 5+ years experience · Full-time · Onsite · Posted Oct 2, 2026

At a glance

The VP, Performance Marketing will design and execute a unified performance marketing strategy to drive scalable demand across B2B and B2C segments.
This role involves building multi-touch attribution funnels, managing significant marketing budgets, and leading a high-performing team to achieve aggressive growth targets.

Design and execute a unified performance marketing strategy.
Build and optimize a multi-touch attribution funnel with stage-specific KPIs.
Define, forecast, and hit growth targets for lead volume, cost-per-lead, conversion rates, and revenue impact.
Establish enterprise-grade reporting, dashboards, and experimentation frameworks.
Scale and mentor a high-performing team, including recruiting senior talent.
Partner with Product, Sales, RevOps, and Finance to align marketing investment with revenue outcomes.
Identify and pilot high-ROI channels while optimizing core engines.

10+ years of progressive experience in performance marketing.
5+ years in a senior leadership role (Director or above) at a high-growth SaaS, tech, or AI-native company.
Track record of building and scaling $10M+ performance marketing budgets with measurable ROI.
Deep expertise in Google Ads, Meta Ads, LinkedIn Ads, SEO platforms, Google Analytics 4, Tag Manager, CDP integration, and HTML/CSS.
Advanced proficiency in performance forecasting, cohort analysis, attribution modeling, and statistical significance testing.
Experience hiring, developing, and leading distributed or multi-disciplinary marketing teams of 8+ members.

Candidates are expected to work on a hybrid (2-3 days in-office/week) or fully onsite basis.