At a glance
- Location
- KYTX-TV Tyler
About the role
- KYTX-TV Tyler is seeking a results-driven Account Executive to grow new business and manage a book of advertising clients.
- The role involves selling a cross-screen portfolio including CBS broadcast television, streaming/CTV via Premion, and digital solutions.
- The Account Executive will act as a closer, uncovering client marketing needs and building multi-platform solutions to win budgets.
Responsibilities
- Drive new business by building and maintaining a pipeline of local and regional advertisers.
- Connect with key decision-makers to create opportunities across broadcast TV, Premion streaming/CTV, and digital.
- Sell strategically and consultatively by uncovering business goals and architecting tailored, multi-platform solutions.
- Own the full sales cycle from prospecting and qualifying to presenting, negotiating, and closing.
- Consistently meet activity and revenue targets.
- Grow and defend the book by turning accounts into long-term partnerships through upsell and cross-sell.
- Build insight-driven proposals that demonstrate ROI through broadcast reach and connected-TV targeting.
- Manage pipeline and forecast accurately in CRM.
- Partner with account, creative, and product teams to deliver and retain campaigns.
Requirements
- Media, digital, or advertising sales experience with a proven track record of meeting or exceeding revenue targets.
- Demonstrated ability to prospect, open new business, and build a self-sustaining pipeline.
- Command of the modern media landscape including broadcast, streaming/CTV, programmatic, digital video, display, social, and content.
- Experience selling to business owners and/or agencies.
- Presence to lead the room in a strategic pitch.
- Strong negotiation, presentation, and relationship-building skills.
- Fluency in turning data and analytics into a clear ROI story.
- Proficiency with CRM and Microsoft Office.
- Valid driver's license with the ability to travel locally.
Preferred qualifications
- Familiarity with Google Analytics
- Familiarity with DSPs/SSPs
- Familiarity with ad-management tools
Benefits
- Competitive base salary plus commission
- Two medical plan options through Blue Cross Blue Shield of Texas
- Dental and eye care coverage
- Fertility, surrogacy, and adoption assistance
- Disability and life insurance
- 401(k) program with 100% company match on the first 4% of pay
- Nine free virtual doctor’s appointments via Teladoc
- 12 free annual therapy sessions via Spring Health
- Paid Time Off (PTO)
- Nine paid holidays per year
Workplace
- Requires local travel to meet clients and partners.
Skills
- Broadcast Television
- Streaming/CTV
- Premion
- Programmatic
- Digital Video
- CRM
- Microsoft Office
- Google Analytics
- DSPs
- SSPs
