Analyst, Measurement & Insights
New York, NY · USD 75,000-85,000 / year · 3-5 years experience · Hybrid · Posted Oct 1, 2026
At a glance
- Experience
- 3-5 years experience
- Workplace
- Hybrid
- Location
- New York, NY
- Salary
- USD 75,000-85,000 / year · Base salary
About the role
- The Analyst, Measurement & Insights will evolve how media and creative are measured across a portfolio of diverse advertising clients.
- This role involves turning campaign results into actionable findings using first- and third-party metrics to influence future business strategy.
- The position requires cross-functional collaboration with Sales, Ad Product, Audience Insights, and Strategy teams.
Responsibilities
- Build holistic narratives from large, integrated data sets using data visualization and analytics platforms.
- Work with 3rd party vendors in the setup and delivery of campaign effectiveness reports, such as Brand Lift Studies, Attribution and Sales Lift.
- Develop expertise in the full suite of NYT research capabilities and measurement products.
- Collaborate with Strategy to ensure initial campaign goals and client outcomes are incorporated into post-campaign outputs.
- Identify and recommend ad products to advertiser goals and KPIs based on performance data.
- Provide a high level of service when coordinating and communicating in-depth reporting to clients.
- Act as a training resource for educating internal Advertising partners about measurement capabilities and results.
- Socialize industry-level measurement findings across all partners.
- Demonstrate support and understanding of the value of journalistic independence.
Requirements
- Bachelor's degree in statistics, engineering, economics, or related subject.
- 3-5 years of insights/analyst experience at a publisher or media/research agency.
- Understanding of ad operations, digital buying and trafficking, and the digital media landscape.
- Experience in data analysis and interpretation, extracting insights from large datasets, and business case development.
- Familiarity with Google Analytics and web analytics platforms.
- Experience with data visualization tools such as Tableau, DOMO, or Chartio.
- Experience diplomatically navigating complex team member relationships.
- Experience prioritizing competing programs, responsibilities, and projects.
Preferred qualifications
- Technical familiarity with measurement and attribution partners such as Kantar, Nielsen, Comscore, Brand Metrics & ABCS Insights.
Benefits
- Annual bonus
- Restricted stock
- Medical, dental and vision benefits
- Flexible Spending Accounts (F.S.A.s)
- Company-matching 401(k) plan
- Employee stock purchase plan
- Paid vacation
- Paid sick days
- Paid parental leave
- Tuition reimbursement and professional development programs
Workplace
- Hybrid role based in New York headquarters.
- Typically expected to be in the office 3 days per week.
Skills
- Google Analytics
- Tableau
- DOMO
- Chartio
- Kantar
- Nielsen
- Comscore
- Brand Metrics
- ABCS Insights
- Data Visualization
- Digital Analytics
- Ad Operations
