Area Sales Manager - Montreal

Remote in Montreal · Remote · 3+ years experience · Remote · Posted Oct 20, 2026

At a glance

As an Area Sales Manager your mission is to apply comprehensive knowledge of the LightForce system and promote it to accounts to facilitate trial and full integration.
You will sell directly to professional orthodontic business owners, transforming an analog process into an innovative digital solution that makes orthodontic treatment planning, application, and straightening teeth easier, faster, and more accessible – while helping practitioners grow their business.

Use a consultative sales approach to demonstrate how LightForce’s solutions will transform an analog business into a innovative digital workflow
Achieve quarterly and annual sales targets
Plan and execute an area territory plan based on your understanding of the potential of customers
Manage a defined geography of accounts to promote the LightForce system to new and existing customers with the goal of full LightForce integration
Utilize analytics to help drive customer’s decision making
Foster positive relationships with orthodontic practice team members (Treatment Coordinators, Office Managers, Assistants) within targeted practices
Deliver Clinical Training and presentations both virtually and in person to a variety of customer types as well as internal audiences, to maximize implementation, utilization and integration of LightForce technology and refining office processes
Collaborate with LightForce Integration Specialists, and lead and manage the new customer onboarding strategy, and deliver full integration with both doctors and staff of orthodontic practices
Stay active and engaged with important orthodontic related organizations to stay abreast of trends and changes in orthodontics that impact our business and customers
Orchestrate additional internal company resources to optimize the customer experience and provide ongoing promotion of LightForce solutions

Bachelor’s degree and/or equivalent experience required
Minimum of 3+ years outside business-to-business (B2B) sales experience
Industry experience selling a medical device, capital equipment, dental, orthodontic, or other relevant B2B experience
Comfortable having clinical conversations with orthodontists
Ability to facilitate business discussions with orthodontic practice owners (Cash flow analysis, ROI, P&L, etc.)
Proven track record of achieving sales goals
Valid Driver's license and ability to travel
Fluent in English and French