Audience Development Executive

Asia, Taiwan, Taipei · Taiwan · 2+ years experience · Posted Oct 1, 2026

At a glance

The Audience Development Executive grows and deepens the audience for Sony Music's C-POP and J-POP repertoire across Taiwan, Hong Kong and Southeast Asia.
This role sets audience strategy per artist and per release, coordinates rollout across markets, and turns streaming, social and first-party data into actionable marketing decisions.

Develop and deliver audience development plans for priority C-POP and J-POP artists, releases and catalogue across Taiwan, Hong Kong and Southeast Asia.
Segment and size audiences by market, identifying where an artist is over- or under-indexed and shaping campaign priorities and budget recommendations.
Build the discovery-to-superfan funnel for each project by mapping listener journeys and designing interventions at each stage.
Work with digital service partners on pitching, editorial support, on-platform programming and audience-growth opportunities.
Drive playlist strategy across owned, editorial and algorithmic surfaces, including Filtr and other in-house playlist brands.
Grow first-party data capture across campaigns, working with local teams to embed sign-up and data collection into releases, tours, fan events and D2C moments.
Act as the regional coordination point for C-POP and J-POP releases and activities, aligning timelines, asset delivery and campaign moments across markets.
Track and report on audience KPIs including listener growth, retention, market share, playlist performance, and first-party data capture.
Lead post-campaign reviews to identify what drove audience growth and feed those learnings into the next cycle.

2+ years' experience in audience development, digital marketing, streaming or artist marketing at a label, DSP, artist management company or comparable media business.
Demonstrable track record of growing an artist, catalogue or content audience, with the numbers to show it.
Strong working knowledge of the streaming landscape across Greater China and Southeast Asia, including DSP editorial and algorithmic mechanics, playlist strategy, and platform-specific audience behaviour.
Genuine fluency in C-POP and J-POP: the artists, the fandoms, the platforms they live on, and how audience behaviour differs between Taiwan, Hong Kong and the Southeast Asian markets.
Comfortable with data, able to work with streaming, social and first-party data, draw a defensible conclusion from it, and explain it to non-analysts.
Fluent in Mandarin (Traditional Chinese) and English.
Strong coordination skills across multiple markets, time zones and stakeholders, with the ability to keep several campaigns moving at once.
Ability to articulate an idea or point of view succinctly, with clarity and confidence, adapting the message to different audiences, seniority levels and cultures.
Responds and adapts quickly to change, maintaining a flexible attitude and using new conditions to evolve their thinking.
A thorough understanding of lifestyle and cultural trends across Greater China and Southeast Asia.