Brand Manager - Unpublished R&D Product
Los Angeles · 4+ years experience · Posted Oct 19, 2026
At a glance
- Experience
- 4+ years experience
- Location
- Los Angeles
About the role
- As a Brand Manager for an undisclosed R&D game reporting to the Director of Global Brand Management, you will help introduce a brand-new product to players for the very first time.
- This is a rare opportunity to be an early pioneer, shaping how this product shows up in the world, how players first experience it, and how the brand and live service evolve over time.
- You will be focused on driving go-to-market strategy and executing global player experiences that bring this new game to life, operating at the intersection of product, publishing, and creative.
Responsibilities
- Deliver against global go-to-market strategy, translating global game experiences into clear, actionable marketing plans, briefs, and milestones that teams can execute against with confidence
- Lead execution of cross-functional campaigns end-to-end, from framing objectives and defining audiences through creative development, production, launch, and post-launch evaluation
- Partner closely with external and internal partners such as Product, Publishing, Creative, Production, Community, Social, Comms, and Regional teams to align priorities, timelines, and execution plans across functions
- Own the development and execution of core go-to-market tactics, including channel planning, asset development, launch sequencing, and cross-channel coordination across owned, earned, and partner surfaces
- Serve as the accountable on-team owner for campaign rollout and tactical execution, overseeing end-to-end development of marquee moments, including briefing and alignment with external vendors and agency partners
- Drive cross-functional coordination and operational rigor, maintaining sources of truth such as campaign roadmaps, timelines, creative trackers, and status updates
- Ensure campaigns are delivered on time, on brief, and on budget, proactively identifying risks and dependencies and helping teams navigate tradeoffs
- Support the development of scalable campaign frameworks and go-to-market processes that can evolve as the product grows into a long-term live service
- Partner with Analytics and Insights to evaluate campaign performance, synthesize learnings, and apply optimizations to evolve the publishing playbook
Requirements
- 4+ years of experience in brand management, product marketing, publishing, or equivalent roles, agency or in-house
- Experience delivering integrated go-to-market campaigns from strategy through execution in fast-moving environments
- Strong cross-functional leadership skills, with a track record of aligning multiple teams and stakeholders around shared goals
- Exceptional organizational and project management abilities, comfortable managing complex timelines, dependencies, and deliverables
- Demonstrated strength in execution, able to turn strategy into action and keep work moving forward with clarity and momentum
- Experience working on live-service products or ongoing content-driven marketing programs and with first party or third party partners to land product/brand campaigns
- Excellent communication skills, including the ability to write clear briefs, present plans, and drive alignment across partners
- Passion for games and empathy for players
Benefits
- Open paid time off policy
- Flexible work schedules
- Medical insurance
- Dental insurance
- Life insurance
- Parental leave for you, your spouse/domestic partner, and children
- 401k with company match
