At a glance
- Experience
- 5+ years experience
- Location
- São Paulo · Brazil
About the role
- MiQ is seeking a LATAM Sales Enablement & Business Development Lead to drive local go-to-market execution across the product portfolio, accelerate commercial adoption, and expand market offerings through strategic partnerships.
- This position operates at the intersection of product, sales, and commercial strategy to mobilize product capabilities, build local data and inventory partnerships, and shape client-segment approaches.
Responsibilities
- Own and drive the local go-to-market strategy for MiQ’s core product portfolio, ensuring strong market positioning, clear commercial narratives, and consistent execution across LATAM.
- Partner closely with Regional Product Directors and local commercial leadership to translate global product priorities into practical local sales plans, prospecting strategies, and client activation opportunities.
- Enable the sales team through training, coaching, and high-quality support materials that build product mastery, strengthen storytelling, and improve confidence in market.
- Identify, activate, and grow local data and inventory partnerships that expand MiQ’s commercial relevance and strengthen our ability to deliver differentiated solutions to clients.
- Develop and execute tailored commercial strategies across key client segments, including Indies, Holdcos, and Direct Clients, aligning product opportunities to each segment’s needs and growth potential.
- Support account and opportunity development by identifying product-led growth opportunities and helping shape pitch strategies, activation plans, and commercial approaches for priority accounts.
- Track and manage key commercial performance measures, including revenue contribution, product adoption, pipeline generation, and conversion, using those insights to refine local execution.
- Act as a strategic bridge across local and regional stakeholders, ensuring alignment between business priorities, partner opportunities, and product adoption goals.
- Strengthen governance and operational discipline around product adoption and partner execution, ensuring local activity aligns with MiQ standards, processes, and partner requirements.
Requirements
- 5+ years of relevant experience in AdTech, digital advertising, media, commercial strategy, partnerships, or a related business development role.
- Strong knowledge of programmatic buying, data-driven marketing, and the commercial application of digital media products and solutions.
- Demonstrated experience building go-to-market plans, enabling sales teams, and supporting revenue growth through product adoption and strategic partnerships.
- The ability to translate complex or technical product concepts into clear, compelling, and actionable commercial narratives.
- Strong stakeholder management and cross-functional collaboration skills, with the ability to work effectively across local, regional, and global teams.
- A proven track record of managing multiple priorities and moving seamlessly between strategic planning and hands-on execution.
- Analytical thinking, project management capability, and a strong focus on commercial outcomes.
- English is mandatory for regional collaboration.
Skills
- AdTech
- Digital Advertising
- Commercial Strategy
- Programmatic Buying
- Data-driven Marketing
- Go-to-market Strategy
- Sales Enablement
- Partnerships
