At a glance
- Workplace
- Hybrid
- Location
- Amsterdam, Rotterdam · CMNL
About the role
- The Lead Paid Social role involves developing long-term paid social strategies and tactical plans for clients within the Creative & Media team.
- This position requires a collaborative approach, integrating paid social media with creative content, technology, and data to deliver ROI-driven results.
- The lead will provide strategic guidance to media planners and act as a consultative partner to clients.
Responsibilities
- Develop long term paid social strategies and key tactical plans for existing clients and pitches.
- Become a strategic client partner, sharing consultative advice and insights.
- Oversee reporting and identify new opportunities based on results.
- Recommend and set up measurement solutions for clients.
- Take and respond to internal and external briefs.
- Deliver and present work with data-driven insight and analytics.
- Support Account Planners in delivery of internal and client work with paid planning.
- Contribute insights and strategic media thinking to projects across the business.
- Manage budgets for paid media deliverables.
- Assess technology solutions, processes, and data tools to improve capabilities.
Requirements
- Extensive, relevant experience within a paid social media based role.
- Experience managing complex campaigns and measurement solutions including tracking, attribution, lift, and incrementality studies.
- Strong understanding of digital media, particularly paid social media across Meta, TikTok, Snapchat, and YouTube.
- Experience with client communications and stakeholder management.
- Advanced proficiency with ads platforms.
- Advanced proficiency in Excel.
- Excellent organisational and time management skills.
- High attention to detail and strong presentation skills.
- Familiarity with third-party measurement platforms such as Google Analytics, Adobe, or DCM.
- Dutch and English speaker.
Preferred qualifications
- Organic social & brand partnerships ads experience.
Benefits
- 24 vacation days per year with the possibility to buy unlimited extra days.
- DEPT/YOU Learning Menu and special programs.
- Contribution to health through the OpenUp platform.
- Gym and wellness discounts.
- Healthy lunches at the office.
- Discount on a lease bike.
- NS Business Card for commuting.
Workplace
- Flexible, hybrid working policy requiring 2-3 days from the office.
Skills
- Meta
- TikTok
- Snapchat
- YouTube
- Excel
- Google Analytics
- Adobe
- DCM
