Senior Social Manager, Instagram

San Francisco · USD 139,000-163,000 · Posted Sep 29, 2026

At a glance

This role will help define Airbnb's Instagram presence, shaping a feed that feels considered, culturally fluent, and distinctly Airbnb.
The position combines creative instinct, editorial judgment, and platform expertise to build something innovative and enduring.

Air traffic control all content across social media to ensure everything works coherently together.
Ideate, conceptualise, and create Instagram-native content for Airbnb's owned channel across Reels, Carousels, and Stories.
Partner closely with internal teams and external creators to develop original content designed specifically for the platform.
Maintain a deep and constantly evolving understanding of Instagram trends, formats, algorithm dynamics, and audience behavior.
Develop original, repeatable content frameworks that move beyond trend participation and build a coherent, evolving brand narrative.
Own accurate, timely publishing and real-time community engagement on Instagram.
Partner with analytics teams to measure impact, extract insights, and continuously refine strategy and creative output.

Have managed or significantly grown an Instagram account - for a brand, creator, or yourself.
Bring a strong editorial point of view and a clear sense of taste across content, design, and storytelling.
Understand how content performs on Instagram and articulate why.
Move from idea to execution seamlessly by concepting, articulating, and publishing social-native content.
Spot cultural moments early and translate them into relevant, on-brand storytelling.
Thrive in fast-moving environments and be comfortable making decisions with imperfect information.
Be based in San Francisco, California.

The successful applicant will need to be based in San Francisco, California to be able to conduct their work.