Creative Resource Manager, Business Marketing
San Francisco · 10+ years experience · Full-time · Hybrid · Posted Oct 7, 2026
At a glance
- Experience
- 10+ years experience
- Employment
- Full-time
- Workplace
- Hybrid
- Location
- San Francisco
About OpenAI
- OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core, and to achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity.
- We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other applicable legally protected characteristic.
- For additional information, please see OpenAI’s Affirmative Action and Equal Employment Opportunity Policy Statement https://cdn.openai.com/policies/eeo-policy-statement.pdf.
- Background checks for applicants will be administered in accordance with applicable law, and qualified applicants with arrest or conviction records will be considered for employment consistent with those laws, including the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, for US-based candidates. For unincorporated Los Angeles County workers: we reasonably believe that criminal history may have a direct, adverse and negative relationship with the following job duties, potentially resulting in the withdrawal of a conditional offer of employment: protect computer hardware entrusted to you from theft, loss or damage; return all computer hardware in your possession (including the data contained therein) upon termination of employment or end of assignment; and maintain the confidentiality of proprietary, confidential, and non-public information. In addition, job duties require access to secure and protected information technology systems and related data security obligations.
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- We are committed to providing reasonable accommodations to applicants with disabilities, and requests can be made via this link https://form.asana.com/?k=bQ7w9h3iexRlicUdWRiwvg&d=57018692298241.
About the role
- We’re looking for a Creative Resource Lead to ensure our most important creative work has the right talent, skills, and capacity behind it.
- Working directly with the Head of Creative, Business, you will lead resource planning and allocation across our internal creative team, contractors, and agency partners—balancing ongoing campaigns with rapidly emerging launches and requests.
- You’ll develop a deep understanding of our creative talent and capabilities, translate business priorities into thoughtful staffing plans, and help teams navigate competing demands without sacrificing craft or quality.
Responsibilities
- Own creative resource planning and allocation across internal teams, contractors, and agencies, matching each project with the appropriate skills, experience, and capacity.
- Maintain a clear, current view of team availability, capabilities, assignments, and upcoming demand across design, copy, motion, video, and web.
- Build capacity forecasts and staffing scenarios that help creative leadership anticipate gaps, make informed tradeoffs, and plan for both sustained programs and fast-moving launches.
- Partner with Strategy & Operations, creative leads, and producers to assess incoming work, understand its resource needs, and develop clear staffing recommendations.
- Develop a deep understanding of each team member’s strengths, development goals, and workload, using that context to make thoughtful assignments and identify opportunities for growth.
- Recommend the right resource model for each need—internal talent, contractors, agencies, specialists, or self-service—based on priorities, complexity, timing, cost, and creative ambition.
- Build and maintain a strong network of contractors, freelancers, and agency partners so the team can quickly access specialized skills or additional capacity.
- Manage contractor and agency assignments in partnership with creative leadership and producers, ensuring clarity on scope, timing, cost, and expected outcomes.
- Manage the creative resourcing budget within agreed funding, forecasting commitments, surfacing risks, and recommending adjustments to the talent mix in partnership with Business Operations.
- Identify and resolve resource conflicts, workload imbalances, and capability gaps before they put team sustainability, quality, or timelines at risk.
Requirements
- 10+ years of experience personally owning creative resource management, workforce planning, or talent allocation across multiple disciplines and concurrent programs.
- A strong understanding of design, copy, motion, video, and web production, including the skills, roles, and collaboration required to deliver different kinds of creative work.
- A track record of building and running capacity-planning, forecasting, and resource-allocation systems that teams trust and use.
- Strong judgment in matching people to work, balancing individual strengths and development opportunities with business priorities, timelines, and team capacity.
- Experience developing and managing a flexible talent ecosystem that includes internal teams, contractors, freelancers, specialists, and agencies.
- Sound judgment about when work should be handled in-house, externally, or through a self-service model—and how to balance speed, cost, team sustainability, and craft.
- Experience managing creative resourcing budgets, contractor rates, agency fee models, and related commercial tradeoffs.
- Hands-on experience using AI or automation to improve resource planning, forecasting, coordination, or creative capacity, with an understanding of where human judgment remains essential.
- The ability to build trust with creative leaders, individual contributors, producers, marketers, and external partners while communicating staffing decisions and tradeoffs clearly.
- High ownership, discretion, composure, and flexibility in ambiguous environments, with a bias toward solving problems and helping creative talent do its best work.
Workplace
- Based in San Francisco
- Hybrid work model of three days in the office per week
Skills
- AI
- Automation
- Forecasting
- Resource Planning
- Talent Allocation
- Workforce Planning
