Demand Generation Manager

Remote · USD 127,400-182,000 · 8+ years experience · Remote · Posted Oct 2, 2026

At a glance

A Demand Generation Manager drives revenue growth by developing and executing full-funnel, multi-channel campaigns designed to generate pipeline, accelerate deals, and expand existing accounts through cross-sell and upsell motions.
They serve as a cross-functional connective tissue between Product Marketing, Sales Development, Field Marketing, and Partner Marketing teams, ensuring programs, messaging, and assets are tightly aligned to funnel stage, audience segment, and sales follow-up workflows.

Developing, implementing, and optimizing full funnel, multi-touch campaigns across multiple channels to generate and accelerate pipeline, drive cross sell/upsell opportunities, and increase brand awareness
Designing programs to nurture leads through the sales funnel, ensuring alignment with Product Marketing Managers and Sales Development teams for effective lead follow-up
Partnering with content and product teams to deliver resources like whitepapers, case studies, videos, and eBooks that align to funnel stage and target audiences to support demand generation efforts
Monitoring campaign success metrics and recommending tactics to optimize results
Collaborating with analytics teams to build dashboards and reporting tools that track success against KPI

Demonstrated curiosity and active exploration of AI tools, with a proven history of integrating new technologies to enhance daily workflows and augment problem-solving
Foundational understanding of AI/ML technologies and experience leveraging, securing, or positioning AI-driven solutions to optimize outcomes within your functional domain
8+ years experience with demand generation marketing strategies, including paid acquisition, email marketing, content syndication and virtual events
Knowledge of B2B tech sales cycles and buyer journeys
Experience marketing to C-level and practitioners within technical functions at enterprise accounts
Proficient at evaluating campaign performance metrics to inform strategy and tactics

Demonstrate a proven ability to leverage AI technologies and workflows to drive measurable operational efficiency
Creative and eager to test new tactics to uncover growth opportunities
Effective at driving stakeholder alignment on complex initiatives in fast-paced environments
Proven track record building pipeline at both startup and enterprise levels, with proficiency in modern MarTech tools