At a glance
- Experience
- 2-5 years experience
- Workplace
- Hybrid
- Location
- Concord · New York
About the role
- The Digital Content Manager leads day-to-day editorial strategy, planning, and execution for ThisOldHouse.com, while supporting This Old House Insider and the secondary This First House website.
- You will oversee original, sponsored, and television-tied content and manage freelancers and agency partners.
Responsibilities
- Co-own the editorial strategy and a rolling content calendar for ThisOldHouse.com, balancing original content, television coverage, seasonal demand, and business priorities.
- Recommend what to create, update, expand, promote, or retire using data.
- Lead digital coverage for This Old House, Ask This Old House, This First House, and related programming, partnering with production on project features, articles, and videos.
- Oversee original content including project-house coverage, Before & Afters, design and expert content, House One projects, research, guides, and special editorial initiatives.
- Write, edit, and fact-check as needed, upholding the brand's reputation for accurate, expert-reviewed advice.
- Develop content for This Old House Insider, including articles, videos, and project plans.
- Use the CMS to build and publish pages, manage modules and navigation, and keep homepages, hubs, landing pages, and seasonal collections fresh.
- Help track traffic, engagement, search, video, and commerce analytics using traditional and AI-powered tools.
- Apply SEO, generative engine optimization (GEO), and AI search optimization (AIO) best practices to new content and refresh plans.
- Manage freelance contributors from assignment through publication with clear briefs, deadlines, and quality standards.
Requirements
- 2–5 years of experience in digital content, editorial, or content marketing
- Bachelor's degree in journalism, communications, English, marketing, or a related field (or equivalent experience)
- A portfolio showing published digital content you planned, wrote, edited, or optimized
- Strong writing, editing, and fact-checking skills, with a clear sense of audience and brand voice
- Experience managing freelancers or working with agency partners
- Working knowledge of SEO fundamentals, curiosity about GEO and AI search, and basic familiarity with HTML, structured data, and tools like Search Console, Semrush, or Ahrefs
- CMS publishing experience, including updating pages, modules, and collections
- Experience or strong interest in using AI tools to improve content workflows
- Strong organization and deadline discipline across many concurrent projects
- A self-starter's initiative to spot opportunities and recommend priorities
Preferred qualifications
- Experience or strong interest in using AI tools to improve content workflows, with good judgment about accuracy and human review
- Interest in or experience with home improvement, DIY, or home design content
- Familiarity with affiliate, commerce, or sponsored content workflows
Benefits
- Global access to mental health and financial wellness support and resources
- Healthcare (medical, dental, and vision)
- Life, accident, and disability insurance
- Commuter benefits
- Retirement options (401(k)/pension)
- Time off in accordance with local leave policies
Workplace
- Teams generally work in the office Monday through Thursday.
- Fridays are generally flexible for remote work, except for employees whose specific roles or assigned office location require five days' a week attendance.
Skills
- HTML
- Search Console
- Semrush
- Ahrefs
- CMS
- SEO
- Generative Engine Optimization (GEO)
- AI Search Optimization (AIO)
