Direct Mail Marketing Manager (Contract)
CA - San Francisco · 4+ years experience · Contract · Remote · Posted Sep 25, 2026
At a glance
- Experience
- 4+ years experience
- Employment
- Contract
- Workplace
- Remote
- Location
- CA - San Francisco
About the role
- SoFi is seeking a Direct Mail Marketing Manager for a one-year contract to manage the end-to-end direct mail creative process for the SoFi Credit Card product.
- The role encompasses strategy, planning, creative development, stakeholder review, approval, production, tracking, and campaign performance analysis.
- The manager will work out of San Francisco, CA, helping drive strategic recommendations to optimize future direct mail campaigns.
Responsibilities
- Lead end-to-end creative strategy and execution for Credit Card direct mail campaigns, partnering with Product Marketing Manager to align initiatives with business goals.
- Lead quarterly creative planning with the creative agency using audience insights, customer behavior, performance data, and test-and-learn principles.
- Lead upfront data and audience planning with DM Data Strategy, Marketing Data Science and agency team defining targeting, segmentation, personalization, and measurement requirements.
- Own the creative roadmap and partner with the creative agency to develop compelling messaging, visual storytelling, offers, personalization, branding, and calls to action.
- Serve as the day-to-day campaign lead and primary liaison among Product Marketing Manager, creative and data strategy agency, DM Data Strategy, Marketing Data Science, internal stakeholders, and print vendors.
- Translate approved strategies into actionable campaign plans, creative briefs, testing plans, and production requirements.
- Manage monthly direct mail tests and creative variations, ensuring audience definitions, segmentation, data requirements, personalization, and creative variants are aligned.
- Own campaign timelines and the shared production calendar, including data due dates, creative milestones, review rounds, release dates, print dates, and drop dates.
- Lead the Compliance and Legal review process for direct mail materials to ensure executions meet regulatory, disclosure, brand, and business requirements.
- Partner with Marketing Data Science, analytics, and the creative agency to evaluate campaign and creative test results against product and business goals.
Requirements
- Bachelor's degree with 4+ years of project management experience, preferably supporting direct mail or other marketing campaigns within financial services or another highly regulated industry.
- Experience partnering with cross-functional teams to execute complex, multi-channel campaigns and operational initiatives.
- Experience managing high-volume direct mail, CRM, lifecycle, or integrated marketing creative execution, ideally within financial services, credit cards, banking, or another highly regulated industry.
- Strong project and production management skills with the ability to manage multiple campaigns, creative versions, stakeholders, and deadlines simultaneously.
- Highly proficient in Google Workspace, particularly Google Sheets, Docs, Slides, Gmail, and Calendar, Tableau, Snowflake; comfortable building and maintaining detailed trackers and production workflows.
- Strong understanding of creative development, production, version control, review/approval processes, and vendor management.
- Experience working directly with Legal, Compliance, Creative, Marketing, Analytics, Data, and external production vendors.
- Strong attention to detail and a high level of ownership, particularly when managing personalized credit card communications where small errors can have significant downstream impact.
- Comfortable working in a test-and-learn environment, using campaign performance data to inform future creative decisions.
- Excellent communication and organizational skills with the ability to keep senior stakeholders informed while driving day-to-day execution.
Preferred qualifications
- Financial services or credit card marketing experience strongly preferred, particularly familiarity with regulated marketing, compliance reviews, disclosures, and credit-related communications.
Workplace
- We are unable to accommodate remote work from Hawaii, Alaska or Puerto Rico at this time.
Skills
- Google Workspace
- Google Sheets
- Tableau
- Snowflake
