Director, Ads Product Marketing

Canada - Remote (ON, AB, BC, or NS Only) · Remote · CAD 203,000-214,000 / year · 12+ years experience · Full-time · Remote · Posted Oct 14, 2026

At a glance

Instacart is seeking a Director of Ads Product Marketing to lead a team of advertising-focused product marketers with cohesive go-to-market strategies and inbound and outbound marketing plans.
This role establishes a product marketing center of excellence for the Ads ecosystem to ensure product and feature launches land seamlessly with a consistent, best-in-market narrative.

Build a center of excellence for Ads product marketing with a team of skilled product marketers running comprehensive, consistent launch motions.
Develop an Ads ecosystem narrative, messaging, and outbound marketing strategy reinforcing market leadership across all marketing touchpoints.
Shape priority Ads features and new product opportunities by blending quantitative and qualitative insights from advertisers and the market to influence the product roadmap and business strategy.
Execute and measure strategic, high visibility launches and marketing programs against product-specific business goals to build the sales pipeline and drive product adoption.
Educate the sales team and advertiser base on the value of Instacart's data and measurement products in partnership with Sales Enablement.
Set a clear investment strategy across paid marketing, trade partnerships, events, communications, creative, and content in coordination with Growth Marketing.

12+ years of experience in product marketing and related product/marketing roles with at least 6 years in digital advertising and tech industry specifically.
Experience in both outbound and inbound Product Marketing efforts.
Team management experience across multiple product lines.
Bachelor's degree in marketing, business, or related field.
Digital advertising experience and deep understanding of the digital ecosystem and advertising technologies.
Proven track record of developing and executing successful go-to-market strategies.
Experience in defining product marketing objectives and key results (OKRs) and tracking key performance indicators (KPIs).
Executive presence with excellent written and verbal communication skills and the ability to articulate marketing concepts to a broad set of audiences.

Flex First team offering the flexibility to choose where to work from home, an office, or a coffee shop