Director, CAIT (1-year Contract)
Australia- Sydney · VaynerMedia Australia Pty Ltd · 7-10 years experience · Posted Oct 7, 2026
At a glance
- Experience
- 7-10 years experience
- Location
- Australia- Sydney · VaynerMedia Australia Pty Ltd
About VaynerMedia
- VaynerMedia is a global integrated creative and media agency, built for today's consumers. As the Modern Agency of Record, it understands the nuances of today's attention landscape, empowering brands to win attention, drive relevance, and deliver business results. Founded in 2009, by Gary Vaynerchuk, the independently owned agency operates in 15 offices worldwide, including Amsterdam, Bangkok, Chicago, New Delhi, Kuala Lumpur, London, Los Angeles, Mexico City, Miami, New York, Tokyo, Toronto, Singapore, and Sydney. VaynerMedia is part of the VaynerX family of companies.
About the role
- VaynerMedia is seeking an ambitious, modern Director, CAIT (Creators, Affiliates, Influencers & Talent) & Social Commerce on a 1-year contract based in Sydney.
- The role involves managing an agile squad and bridging the gap between culture, creator content, and full-funnel commerce while reporting directly to agency leadership.
Responsibilities
- Drive integrated CAIT strategy: Formulate multi-channel creator, affiliate, talent, and social commerce strategies aligned to client business goals, ensuring creator work is integrated from campaign inception.
- Command TikTok Shop & Social Commerce: Lead end-to-end social commerce capabilities, including TikTok Shop setup, creator recruitment, seeding, promotional campaigns, affiliate programs, and performance optimization.
- Architect talent & creator partnerships: Oversee talent casting, sourcing, and complex negotiations covering fees, deliverables, usage rights, licensing, exclusivity, and paid amplification.
- Champion social-first creative & briefing: Translate campaign ideas into platform-native briefs that empower creators while protecting strategic objectives and brand safety.
- Oversee commercial & operational health: Manage team workflows, project budgets, agency scopes, and profitability metrics to deliver sustainable, business-driving results for clients.
- Lead, mentor & scale team capability: Guide and mentor local CAIT team members across casting, strategy, contract negotiation, and content production.
- Foster APAC & platform relationships: Build strong partnerships with talent networks, affiliate platforms, creator agents, and regional APAC CAIT leads to share intelligence and scale best practice.
- Fuel business growth & thought leadership: Lead CAIT pitch work for new business opportunities and represent VaynerMedia as a subject-matter expert across the Australian creator economy.
Requirements
- 7–10+ years of dedicated experience across influencer marketing, creator relations, talent management, affiliate marketing, social commerce, or integrated agency work within the Australian market.
- Proven social commerce expertise: Direct experience with social commerce ecosystems, with hands-on TikTok Shop strategy and affiliate execution strongly preferred.
- Commercial & negotiation mastery: Deep understanding of talent fees, rights usage, exclusivity, paid amplification, scoping, agency margins, and P&L indicators.
- Strategic & creative instincts: Ability to evaluate whether creator content and feed-native ideas will succeed in-feed, balancing strategic rigor with cultural relevance.
- Senior client counsel & presentation skills: Proven track record advising C-suite client stakeholders, pitching new business, and translating complex platform changes into strategic opportunities.
- People & operational leadership: Demonstrated ability to manage, mentor, and scale cross-functional team members in fast-paced agency environments.
Preferred qualifications
- Hands-on TikTok Shop strategy and affiliate execution strongly preferred.
Workplace
- This is a 12-month contract position based in Sydney.
Skills
- TikTok Shop
- Influencer Marketing
- Affiliate Marketing
- Social Commerce
- Talent Management
