Director, Growth & Retention - Shopper

US · New York · USD 225,000-275,000 · 8+ years experience · Remote · Posted Sep 29, 2026

At a glance

As ShopMy's first dedicated Shopper growth leader, you will own how ShopMy acquires, activates, and retains shoppers.
This is a full-funnel role focused on getting people to download and use the app, and turning them into weekly active purchasers.
You will set the shopper growth strategy, own the budget, lead the initial team, and work closely with founders, product, and marketing.

Own the full-funnel strategy for Shopper from awareness and app installs through activation, purchase, and repeat.
Build efficient, scalable user acquisition across paid, organic, referral, and partnership channels.
Design the lifecycle system that moves users through the funnel and brings them back including onboarding, push, email, in-app messaging, and win-back.
Establish app measurement and attribution foundations such as MMP, event tracking, and cohort and funnel analysis.
Partner with the editorial team to translate the product narrative into growth and organic storytelling.
Work hand in hand with product and founders on the shopper roadmap, bringing user perspective and growth data into what gets built.
Lead and develop a team of two in growth and lifecycle from day one, with the opportunity to hire and expand the team.
Translate performance into clear narratives for leadership and keep founders, product, and marketing aligned.

8+ years in growth, lifecycle, or consumer marketing, including several years leading growth for a consumer app.
Direct experience marketing to drive app downloads and engagement, including app measurement, attribution, and mobile lifecycle tooling.
Deep first-hand perspective on efficient acquisition and retention.
Track record of building loyalty through product value, habit, and community rather than promotion-heavy tactics.
Comfortable owning the numbers including cohort analysis, LTV/CAC, and experimentation, and managing the full shopper budget.
Experience managing and developing a team.
Builder mindset with comfort operating scrappily with a small team and building from scratch.
Experience working closely with product and engineering.
Experience growing a consumer technology product or marketplace.

Equity in ShopMy
Monetize Your Influence
401(k) with Company Match (3% employer contribution, fully vested)
Medical, dental & vision benefits, including a 100% employer-paid medical option and dependent coverage
Virtual mental health support, urgent care, and primary care visits at no cost
Flexible PTO including your birthday off
13 Company Holidays
14 Weeks of Paid Parental Leave
Workplace & Wellness Stipends including Wellhub membership
Disability & Life Insurance (100% employer-paid)