Director, Integrated Partnerships and Promotion Growth Campaigns

Dallas · 12+ years experience · Hybrid · Posted Oct 5, 2026

At a glance

Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.
Join our team, and help us shape the future of anime!

The Director, Integrated Partnerships & Promotions — Growth Campaigns will lead global partnerships, promotions, and major growth campaigns for Crunchyroll.
This hands-on leadership role involves shaping the promotional roadmap, building partner propositions, and coordinating cross-functional teams to drive fan and business growth.
The position reports to the SVP of Growth & Planning and requires a balance of strategic planning and tactical execution.

Lead the global partnerships and promotions strategy for major growth campaigns, including Ani-May and Black Friday.
Translate growth, audience, commercial, and brand goals into clear campaign strategies, partner opportunities, offers, channel plans, and success metrics.
Identify and develop opportunities with strategic partners, platforms, retailers, media owners, affiliates, and other distribution channels.
Own major campaigns from strategy and concept through launch, optimization, and post-campaign learning.
Lead execution across Growth Marketing, Brand, Creative, Content, Product, CRM, Media, Social, Analytics, Commercial, Legal, Finance, and regional teams.
Develop partner propositions, activation plans, and promotional offers that create value for fans and drive business results.
Build campaign frameworks and playbooks that can scale globally while allowing for strong local execution.
Lead the approach to app store and platform growth assets across major campaigns, launches, and promotional moments.
Use performance data and experimentation to improve campaigns, offers, creative, partner channels, and promotional mechanics.
Build and lead a high-performing team and improve how we work through clearer processes, tools, automation, and planning.

12+ years in growth marketing, integrated marketing, partnerships, or promotions, including significant experience in a direct-to-consumer (DTC) business.
Track record of leading large-scale growth and promotional campaigns across multiple markets and channels.
Strong background building and activating strategic partnerships, promotions, consumer offers, or platform marketing programs.
Hands-on knowledge of app store merchandising and creative, mobile growth, in-app events, or platform marketing.
Experience managing external partners, agencies, vendors, and budgets.
Strong business and analytical judgment, with the ability to use data to make decisions.
Strong communication skills and the ability to influence senior leaders, external partners, and teams.
Background in streaming, entertainment, gaming, subscription, ecommerce, technology, or another large digital consumer business.
Bachelor’s or Master’s degree in Marketing, Business, Communications, or a related field; equivalent experience will be considered.

Familiarity with automation, experimentation, AI, or emerging marketing technology to improve scale, efficiency, or the customer experience.
Passion for anime or fandom-driven entertainment.